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What You Don’t Know About Millennials Will Hurt Your Bottom-line

What You Don’t Know About Millennials Will Hurt Your Bottom-line

TweetThis research that I just completed is about how to use customer experience to turn Millennials into brand advocates. Why does it matter? They are different than other generations that have come before then. If you are in the Boomer Generation and are running a...
Lessons Learned from the Digital Hollywood Panel

Lessons Learned from the Digital Hollywood Panel

TweetThe Digital Hollywood Panel was comprisized of Brian Popowitz, Jessica Hasson, John Bohan, Christopher Puga and Johnny Miller. When I asked them if they could only leave the audience with a few 1-3  thoughts, what would they be, here’s how they responded:...
Honorees Announced for the 2016 Marketing Hall of Femme!

Honorees Announced for the 2016 Marketing Hall of Femme!

TweetDirect Marketing News is honored to announce the 2016 Honorees to the Marketing Hall of Femme! These incredible women have storied careers, take risks, and push the industry and their companies forward with their edgy marketing strategies. On April 8, 2016, we’re...
Doing Something Really Interesting in IOT Customer Experience or Cloud Customer Service? Apply for a SuperNova Award!

Doing Something Really Interesting in IOT Customer Experience or Cloud Customer Service? Apply for a SuperNova Award!

TweetThe SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. This is the sixth year of the Constellation SuperNova Awards. Are you using IoT to create great, new customer experiences. Has the...
Oracle OpenWorld #OOW14 Customer Experience Wrap-Up

Oracle OpenWorld #OOW14 Customer Experience Wrap-Up

TweetWhy is CX or Customer Experience So Important Today? Attending OpenWorld 2014 brought to mind the importance of making sure your customer-facing organizations are really focused on the customer.  While this may seem like a very obvious thing to say, most studies...

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