by Dr. Natalie | Jan 21, 2017 | Customer Experience, CX, Digital Disruption, digital transformation, Dr. Natalie's Blog, ecommerce, Innovation
How could it be easier to order from Amazon? Amazon just launched One-Click buying by adding dash buttons to its homepage and mobile applications. The dash buttons help Amazon Prime customers order their most frequently used items more easily. Amazon Dash buttons...
by Dr. Natalie | Dec 26, 2016 | Digital Marketing, ecommerce
There are many e-commerce stores popping up right, left and center. The online market is like “Perfect Competition” described in economic studies; in perfect competition, there are no barriers toand exit and no single player can influence price. It is very easy to...
by Dr. Natalie | Aug 31, 2016 | ecommerce, Facebook, Internet, ROI of Social Media, Social Networks, Social Selling
Social Media has truly been a game changer in how businesses connect with their customers. What used to be a cumbersome and expensive activity has been made very easy, but at the same time it has also become a constant battle for customer attention. Social media has...
by Dr. Natalie | Jul 26, 2016 | Analytics of Everything, Big Data, CEO, CFO, Chief Revenue Officer, CIO, Cloud Computing, CMO, Contact Centers, CRM, Crossing the Chasm, Customer Experience, Customer Service, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, ecommerce, Innovation, Internet of Analytics, Internet of Things, IOT, Leadership, Machine Learning, Marketing Optimization, Mobile Apps, Mobile Commerce, Organizational Change Management, Owned Communities, peer-to-peer communities, Performance Management
The need for customer experience to improve is not a myth. In fact, here’s why. Noted psychology researcher and writer Mihaly Csíkszentmihályi observed in 1998 that people who perform seamless, sequence-based activities on a regular basis are happier than people who...
by Dr. Natalie | Jun 1, 2016 | Chief Revenue Officer, Crossing the Chasm, Customer Experience, Digital Disruption, digital transformation, Dr. Natalie's Blog, ecommerce, Innovation, Leadership, Social Commerce
Salesforce’s $2.8 billion acquisition of Demandware will serve as the company’s Commerce Cloud. Demandware and Salesforce have a series of joint customers. This acquisition will enable more e-commerce for Salesforce along with Salesforce’s customer...
by Dr. Natalie | May 27, 2016 | Analytics of Everything, APIs, B2B Customer Success Management, Big Data, CEO, CFO, Chief Revenue Officer, CIO, Cloud Computing, CMO, Content Marketing, CRM, Crossing the Chasm, Customer Experience, Customer Service, Customer Success Management, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, ecommerce, Employee Collaboration Affects Customer Experience, Internet of Analytics, Internet of Things, IOT, Leadership, Machine Learning, Marketing Automation, Marketing Optimization, Marketing Software, Mobile Apps, Mobile Commerce, Online Communities, Organizational Change Management, Owned Communities, peer-to-peer communities, Performance Management, privacy, ROI of Contact Centers, ROI of Customer Care, ROI of Customer Service, ROI of Marketing Analytics, ROI of Social Media, Social Analytics, Social Business and Social Media Case Studies, Social Commerce, Social CRM, Social Good, Social Innovation, Social Media & Digital Comm Education, Social Media and Hollywood, Social Media Monitoring, Social Mobile, Social Networks, Social Selling, storytelling, Systems Integrators, Technology, The Cloud
If you are wondering what I have been up to lately, I thought I would put all the research I have published into one place. Here’s a list of Dr. Natalie’s completed and published research and soon to be published content! It ranges from IOT, Analytics,...
