Get the guidance you need to grow your business.

Transforming the customer and employee experience to deliver great results. 

What We Offer

Customer experience technology

CX technology, customer experience platform, customer experience software, customer experience analytics, customer experience management system

Employee experience consulting

EX consulting, employee engagement consulting, employee satisfaction consulting, employee retention consulting, employee productivity consulting

Customer experience consulting

CX consulting, customer experience strategy, customer experience design, customer experience management, customer experience optimization

Dr. Natalie Petouhoff

As a Business Consultant, Natalie helps brands reduce costs and increase revenue by transforming the customer and employee experience. Many companies think she wants them to spend more for empathy to work as a business concept. She’s not advocating pizza parties or creating Kumbaya factories. Dr. Natalie is asking executives to evaluate how and on what, they are spending now.

Empathy in Action means spending less. This is particularly important in this economic climate. And it’s only with a focus on empathy that they will receive the increases in savings and revenue. This is a paradigm that many are puzzled by until they see it in action. Empathy means action; action informed by feedback from the two most important assets in a company — customers and employees.

Natalie’s career spans many years in technology and customer and employee experience, holding positions in and consulting at companies including Salesforce, Hulu, Marriott, General Motors, General Electric, Sony Pictures Entertainment, Weber Shandwick, Forrester Research, PWC Consulting, Hughes Electronics, Pepsi, Verizon, Best Buy, Procter & Gamble, Chevrolet, and Electrolux.

Her Ph.D. in Material Science and Engineering from the University of California and years as a “rocket scientist” provide her with the left-brain skills to strategically analyze how things work and redesign the world for a better future. In her endeavors, Natalie has focused on the interplay between the evolution of technology and who we are as humans. From her early days as an engineer, she remains a true believer in “what is good for employees and customers is ultimately what is also good for companies.”

As a speaker at the paradigm-shifting Singularity University Summit and participant in Abundance360, she’s been captivating executives with her ideas on a brand new business model and the rapid advancement, use, and impact of exponential technologies and how they are reshaping our lives and businesses. Natalie’s current passion is shifting outdated paradigms by juxtaposing current beliefs with seemingly contradictory ones to reveal insights to drive the future of work, customer experiences, businesses, and humanity forward. She believes we can imbue technology with our hopes and dreams for a future focused on bettering humanity. We just need to understand what we are optimizing for and why. Follow her here on Linkedin

Empathy in Action: How to Deliver Great Customer Experiences at Scale

Based on millions of customer interactions and more than a decade of work on the front lines of helping some of the world’s largest brands create true engagement, authors Tony Bates and Dr. Natalie Petouhoff have developed a bold set of criteria so leaders can see their businesses through the lens of the customer and the employee to radically disrupt and grow their businesses.

Get an Excerpt for free!

Fill out the form below to get a preview of Empathy in Action: How to Deliver Great Customer Experiences at Scale
Follow Dr. Natalie on Twitter


In the Media

Kind Words

Get started today

Make customer and employee relationships the top priority and watch your business thrive.