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The Need for Customer Experience is Based on Science Not Myth

The Need for Customer Experience is Based on Science Not Myth

TweetThe need for customer experience to improve is not a myth. In fact, here’s why. Noted psychology researcher and writer Mihaly Csíkszentmihályi observed in 1998 that people who perform seamless, sequence-based activities on a regular basis are happier than people...
From the Field: Lithium Technologies and Microsoft Dynamics Partner To Create A Total Community Digital Strategy

From the Field: Lithium Technologies and Microsoft Dynamics Partner To Create A Total Community Digital Strategy

TweetIs social CRM dead? Depends on what you consider social CRM to be. With the partnering of Lithium Technologies and Microsoft Dynamics, we will see yet a new and more extensive version of intelligent customer engagements. The partnership includes Microsoft...
Dr. Natalie’s Research Agenda and Published Research

Dr. Natalie’s Research Agenda and Published Research

TweetIf you are wondering what I have been up to lately, I thought I would put all the research I have published  into one place. Here’s a list of Dr. Natalie’s completed and published research and soon to be published content! It ranges from IOT,...
I’m Judging the SuperNova Awards: Make Sure to Submit Your Case Study

I’m Judging the SuperNova Awards: Make Sure to Submit Your Case Study

TweetI’m judging the 2016 Constellation SuperNova Awards! Every year the Constellation SuperNova Awards recognize individuals for their leadership in digital business. Nominate yourself or someone you know before August 8, 2016. To learn more, apply...
How GM Uses Social Media to Listen and Engage Customers

How GM Uses Social Media to Listen and Engage Customers

TweetHaving worked for GM years ago and lived in Detroit, the motor capital, it was really interesting to see how GM is using social media to listen and engage customers – in marketing as well as customer service. This new case study shows the depth and strength...

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