Guest Post: Increase Your Social Media Engagement with These Proven Strategies

Guest Post: Increase Your Social Media Engagement with These Proven Strategies

There is no question that social media has earned its spot in every business’ digital marketing strategy. The rise of social platforms such as Facebook, Twitter, Instagram and LinkedIn have forever shaped the way users express themselves online. Nowadays, almost every...
Dr. Natalie’s Research Agenda and Published Research

Dr. Natalie’s Research Agenda and Published Research

If you are wondering what I have been up to lately, I thought I would put all the research I have published  into one place. Here’s a list of Dr. Natalie’s completed and published research and soon to be published content! It ranges from IOT, Analytics,...
Guest Post: How Digital Technology Is Transforming Customer Data Collection

Guest Post: How Digital Technology Is Transforming Customer Data Collection

Digital business is increasing the potential monetary value of data, but most companies aren’t leveraging this valuable resource. Smart devices, mobile technology and social media are increasing the volume and variety of customer data available at an accelerated...
I’m Judging the SuperNova Awards: Make Sure to Submit Your Case Study

I’m Judging the SuperNova Awards: Make Sure to Submit Your Case Study

I’m judging the 2016 Constellation SuperNova Awards! Every year the Constellation SuperNova Awards recognize individuals for their leadership in digital business. Nominate yourself or someone you know before August 8, 2016. To learn more, apply...
Social Cloud Customer Service Has Dismantled the Old Marketing Funnel

Social Cloud Customer Service Has Dismantled the Old Marketing Funnel

Old Marketing Funnel Days: In the days before social media, marketers would target key customers and go through an awareness, desire, interest and then action (buying) process; essentially the old marketing function. The marketer would start with a large number of...