DMN and The Hub have combined forces this year to present the Marketing&Tech Innovation Awards, which honor the most innovative strategies, platforms, and people in marketing today. I was thrilled to be a judge in this year’s selection. The winners will be announced on March 10th, but take a peek at the finalists below and let me know who you think should win!
Case Study Categories
Analytics Innovation
evolve24
Sales Predictions Using Social Conversations
Experian Marketing Services and Golfsmith
Analytics for the Holidays
Grapeshot and Sawyer Studios
Lila & Eve
Merkle
Connected Attribution Solution
Visual IQ and BuildDirect
Marketing Attribution Solution Implementation
Content Marketing Innovation
Aflac
One Day Pay
gen.video
How Scalable UGC Video Content Catapulted Crest Pro-Health HD to #1
New York International Auto Show
Virtual Tour
Stein IAS
The Digital Marketing Maturity Campaign
Verifone Media and Aria Resort & Casino
Verifone Media helps Aria Resort & Casino Enhance Tourist Engagement on the Vegas Strip
Email Marketing Innovation
Experian Marketing Services and Finish Line
Finish Line: College Fleece Program
Experian Marketing Services and Delta Air Lines
Delta’s Flight Cycle Program
Merkle and Samsung
SUHD Product Launch
Merkle and Marriott
Marriott Drives App Engagement Through Email
netCORE Solutions Pvt. Ltd. and Reliance Life Insurance Company Ltd.
Connecting the Dots and Humanizing Email Experience See Faster Email-to-Sale Conversions
Mobile innovation
Event Marketing Strategies and Nationwide
Nationwide: Make Safe Happen Safety Experience
FORENSIQ
Mobile Ad Fraud Study – Mobile Device Hijacking
Harte Hanks and Samsung Mobile
Samsung Note 4 Product Launch with Harte Hanks
Stein IAS and Key Technology
Mobile Virtual Reality Experience
Omnichannel marketing innovation
Experian Marketing Services and American Eagle Outfitters
Reserve, Try and Buy: An Omnichannel Shopping Experience
FordDirect
ConsumerConnection
RedPoint Global and Xanterra Parks & Resorts
Xanterra Parks & Resorts – A Journey to One-to-One Marketing Excellence
Belk Inc., iCrossing, and Kenshoo
Driving Triple-Digit Increase in Conversion Rates
WIT Strategy and Selligent and Extra Space Storage
Selligent/Extra Space Storage
Social innovation
Grey Global Group and Volvo Cars North America
Volvo Interception
LEWIS Pulse
#Trending: Raising the Bar on Cross-Channel Social Media Coverage for Events
Plat4orm PR and Metia
Microsoft in Health
Principal Financial Group
See Your Retirement
W2O Group
Nothing can be perfect
Platform Categories
Most Innovative Analytics Platform
Brandwatch
Brandwatch Analytics
Experian Marketing Services
The Intelligence Manager of the Experian Marketing Suite
Fluid PR, Inc.
AppsFlyer
Merkle
Citizens Big Data Platform
Origami Logic
Marketing Signal Measurement Platform
Most Innovative Customer Experience Management Platform
MaritzCX
MaritzCX Platform
Epsilon
Epsilon’s Agility Loyalty
Influitive
Kitewheel
The Kitewheel Customer Journey Hub
Qubit
Qubit Visitor Cloud
Most Innovative Integrated Marketing Suite
Act-On Software
Blanc & Otus
Oracle Marketing Cloud
Blueshift
Blueshift Segment-of-One Marketing Automation
Experian Marketing Services
The Experian Marketing Suite
Salesforce
Salesforce Marketing Cloud: Personalize and Optimize 1:1 Customer Journeys
Most Innovative Mobile Marketing Platform
BLANC & OTUS
DoubleDutch
Comunicano, Inc.
FollowAnaytics’ Enterprise Mobile Analytics Platform
HookLogic
The HookLogic Platform: Powering Mobile Ads with Attribution Data, Anti-Ad Blocking, and Awesome Results
Button
Button
Swirl Networks, Inc.
Swirl Network’s Beacon Marketing Solution
Most Innovative Social Media Platform
500px
500px, photo sharing’s underdog, swings big in 2015
Sprout Social
Tracx
Tracx Social Business Cloud
Stars of Martech Categories
Content Marketing Scribe
Cassandra Jowett, Senior Content Marketing Manager, Influitive
Craig Vore, Insights Manager, Strategy & Optimization, Outsell
Denice Surjan, Senior Marketing Manager, Experian Marketing Services
Dr. Maruthi Viswanathan, Managing Director, RxPrism Health Systems
Steve Sachs, CEO, OneSpot
Data Scientist
Christopher S. Penn, Vice President of Marketing Technology, SHIFT Communications
Jonathan Smalletz, Lead Analyst, Merkle
Stacey Hawes, Senior Vice President, Data Solutions, Epsilon
Digital Ace
Chad Blodgett, Senior Vice President of omnichannel, Rakuten Marketing
Tuomas Peltoniemi, President, Asia, Digital Arts Network
Marketing Technologist
Emad Georgy, SVP & Global Head of Software Development & Product, Experian Marketing Services
Francis Wallinger, Chairman, Alchemetrics Ltd
Gwendolyn Lefevre, Vice President, Marketing Operations & Digital Marketing, Bottomline Technologies
Programmatic Prognosticator
Amy Good, Adaptive Media Investment & Technology Lead, Nestle Purina Pet Care
Lewis Gersh, CEO, Founder and Chairman, PebblePost
Victor Wong, CEO and cofounder, PaperG
Social Strategist
Michael Rusten Gabriel, Marketing Manager, Envision Creative Group
Stephanie Capouch, Social Media Manager, WP Engine
For more information about the finalists and the event, click here.
@Drnatalie, VP and Principal Analyst, Constellation Research
Covering Customer-facing Customer Experience Capabilities – People, Process and Technology