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Facebook Video Ads: What’s the ROI?

Facebook Video Ads: What’s the ROI?

TweetWith the variety of common products available, often customers want to learn how a product or service works before purchasing. With more and more buyers using mobile devices to shop, 4 out of 5 shoppers say a video showing how a product or service works is...
What You Don’t Know About Millennials Will Hurt Your Bottom-line

What You Don’t Know About Millennials Will Hurt Your Bottom-line

TweetThis research that I just completed is about how to use customer experience to turn Millennials into brand advocates. Why does it matter? They are different than other generations that have come before then. If you are in the Boomer Generation and are running a...
ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

TweetThe phrase “customer service is the new marketing” has gained popularity with brands realizing that poor customer service takes current, and even potential customers, out of the marketing funnel. Why? If a customer doesn’t get the help she needs, she often will...
Dr. Natalie’s Research Agenda and Published Research

Dr. Natalie’s Research Agenda and Published Research

TweetIf you are wondering what I have been up to lately, I thought I would put all the research I have published  into one place. Here’s a list of Dr. Natalie’s completed and published research and soon to be published content! It ranges from IOT,...

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