by Dr. Natalie | Jul 17, 2018 | CRM, Customer Success Management
Acquiring customers is a prerequisite for business success. How efficiently you do it can make or break your business. In fact, customer acquisition cost is one of the metrics that can determine whether your business succeeds or fails, says KISSmetrics cofounder Neil...
by Dr. Natalie | Feb 16, 2018 | Cloud Technology, Contact Centers, Customer Experience, Customer Service, Customer Success Management, CX, Dr. Natalie's Blog
Whether you’re a business owner or marketing expert, you understand the importance of knowing your audience inside and out is key to attracting prospects and retaining existing customers. Fortunately, there are a number of tools on the market that can help you do just...
by Dr. Natalie | Jun 3, 2017 | Analytics of Everything, Cloud Technology, CRM, Customer Service, Customer Success Management
Monitoring and fine-tuning analytics are becoming essential to stay competitive in today’s marketplace. Case in point: Business intelligence analytics software sales will reach $18.3 billion in 2017, a 7.3 percent increase from last year, Gartner projects. By 2020,...
by Dr. Natalie | Jan 9, 2017 | Crossing the Chasm, Customer Success Management, digital transformation, Dr. Natalie's Blog, Software and Vendor Posts, The phases of a start-up
As most acquisitions start out with the “ideal” that the product will remain pristine and nothing will change – it will be interesting to see if the acquisition of Trello by Atlassian will be the norm or the exception. From a business point of view Atlassian paid...
by Dr. Natalie | Jan 2, 2017 | Customer Experience, Customer Service, Customer Success Management, CX, Technology
In a time where the world is more connected through technology and social media, providing excellent customer service is crucial. The reputation of your business is built on its effectiveness, including the customer experience. Exceeding customer expectations creates...
by Dr. Natalie | Oct 28, 2016 | Analytics of Everything, Conferences, Crossing the Chasm, Customer Experience, customer experience maturity, Customer Service, Customer Success Management, CX, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Organizational Change Management
The reason we at Constellation Research created the SuperNova Awards is because we know advancing the adoption of disruptive technology is not easy. Technology adoption faces resistance from budget constraints, hurdles to adoption, and myopia. All the finalists here...