by Dr. Natalie | Jan 18, 2013 | Customer Experience, Dr. Natalie's Blog, ROI of Social Media, Webinars
Proving Social Media ROI: What is Engagement Worth? How can you conclusively demonstrate the return on your social media investment? Research performed for The Social Customer Engagement Index 2012 revealed that two of the biggest obstacles in engaging with customers...
by Dr. Natalie | Dec 2, 2012 | Customer Experience, Customer Service, Dr. Natalie's Blog, Featured, Software and Vendor Posts, Webinars
If you are in a business serving broad consumer markets, your customers are likely to span multiple generations – Gen X, Gen Y, millennials, boomers, silent generation and so on. A one-size-fits-all approach to customer engagement won’t work across these customer...
by Dr. Natalie | Nov 13, 2012 | Webinars
I thought my readers might be interested in attending an upcoming complimentary webinar featuring myself, “How to Make a Business Case for Social Media Analysis” on Thursday, November 15 at 12:00pm EST (9:00am PST). Space is limited. Reserve your webinar...
by Dr. Natalie | Oct 31, 2012 | Dr. Natalie's Blog, Marketing Software, Social Analytics, Social PR, Marketing and Advertising, Webinars
Did you know 84-97% of your fans aren’t seeing your Facebook posts? Yep, that’s due to EdgeRank. Facebook admits that the average page only reaches 16-17% of its fans. And data from PageLever shows that pages with millions of fans reach as few as 3% of their...