Webinar Alert: “How to Make a Business Case for Social Media Analysis” 11/15 12:00pm EST

Webinar Alert How to Make a Business Case for Social Media Analysis 11-15 12 pm EST

I thought my readers might be interested in attending an upcoming complimentary webinar featuring myself, How to Make a Business Case for Social Media Analysis on Thursday, November 15 at 12:00pm EST (9:00am PST).

Space is limited. Reserve your webinar seat today.


2.7 zetabytes of data exists in the digital universe today. Predictions estimate that 35 zetabytes of data will be generated annually by 2020.* IDC estimates that by 2020, business transactions on the Internet- business-to-business and business-to-consumer – will reach 450 billion per day.  Facebook alone stores, accesses, and analyzes 30+ petabytes of user generated data.* How do you make sense of it all?

Clearly, the rate at which businesses are able to quickly analyze, accurately interpret, take action and pivot on the myriad of consumer interactions coming through channels such as Facebook, Twitter, blogs, forums, newsfeeds, mobile, et al, will be determining factors for future business success. With competition and the influx of interactions growing daily, some departments still struggle with their social media strategy and how to build a business case for the support and funding of a social media analysis initiative. 

Join Social Media ROI Strategist Dr. Natalie Petouhoff and Crimson Hexagon’s Vice President of Marketing Wayne St. Amand for an exclusive webinar. Learn how to make a business case for social media analysis that will improve your chances for social media budget funding and expand your business. 

In this webinar, we will discuss:

  • How to use a 4-step process to build a business case for a social media analysis initiative
  • How to distill a business case into one simple sentence
  • How to quantify social media benefits and the five benefit categories
  • Case studies on how leading companies are using deep insights in social media analysis to execute meaningful actions that prove the associated business case

Space is limited. Reserve your webinar seat today.



Dr. Natalie L. Petouhoff ~ @drnatalie
Social Media ROI Specialist and Social Business Strategist

Dr. Natalie is an adjunct professor leading a Social Media Business Course at UCLA and at Anderson School of Management. She helps clients by providing unique business perspective on how to apply social media to business.

She uses social media assessments to determine the capabilities and readiness of an organization or department. And then can set up social media business cases, measurement programs, using social media ROI calculators to help clients to develop social business strategies, tactical and real-world execution capabilities so that social media increases the bottom line.

Wayne St. Amand ~ @WayneSaint
Vice President of Marketing, Crimson Hexagon

Wayne St. Amand is a veteran marketing leader with a track record of significantly acclerating the growth trajectory and valuation of technology businesses. At Crimson Hexagon, St. Amand is responsible for driving business expansion through the company’s global corporate and product marketing efforts.

He works actively with the company’s customers to discover and communicate some of the world’s most groundbreaking uses of social media analysis technology.


Learn. Share. Grow!
@DrNatalie L. Petouhoff

For more info on my work:
:Social Media ROI

Social Media ROI YouTube Videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company

Book on Monetizing Facebook: Like My Stuff: How To Monetize Your Facebook Fans

Let’s Connect here:
LinkedIn: DrNataliePetouhoff
G+ : Google Plus posts

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