by Dr. Natalie | Oct 8, 2015 | B2B Customer Success Management, CEO, CMO, CRM, Customer Experience, Digital Marketing, Leadership, Marketing Optimization, Organizational Change Management
As brands realize Customer Experience Management is key to their overall strategy and long-term growth, our research at Constellation found CMOs should consider the following 7 principles when leading customer experience initiatives: Bring passion about the brand you...
by Dr. Natalie | Oct 7, 2015 | B2B Customer Success Management, Big Data, CEO, CFO, Chief Revenue Officer, CIO, CMO, CRM, Customer Experience, Customer Service, Customer Success Management, Dr. Natalie's Blog, Leadership, Marketing Optimization, Organizational Change Management
Customers, Value Chain and The Customer Experience Imperative Should the CMO oversee the whole customer experience? Today, the value chain in business has gone from products that became commodities to services that fuel anticipation of superb customer experiences that...
by Dr. Natalie | Sep 16, 2015 | Big Data, Chief Revenue Officer, CIO, CMO, Crossing the Chasm, Customer Experience, Digital Disruption, Dr. Natalie's Blog
Connected World, Disconnected Data: The Answer? IOT Cloud The combination of mobile, social, sensor, wearable and cloud technologies has triggered a deluge of data. More than 90 percent of the world’s data has been generated over the last two years. And, with the...
by Dr. Natalie | Sep 15, 2015 | Big Data, CEO, Chief Revenue Officer, CIO, CMO, Crossing the Chasm, Customer Experience, Dr. Natalie's Blog
As the connected customer experience continues to evolve, Cagemini today released the 16th annual global automotive study, The 2015 Cars Online “The Selfie Experience”. Phones have become “the” selfie device, now this study shows consumers want...
by Dr. Natalie | Sep 3, 2015 | Big Data, Chief Revenue Officer, CMO, Customer Experience, Customer Service, Customer Service Agents, Customer Success Management, Dr. Natalie's Blog, ROI of Social Media, Social Business and Social Media Case Studies, Social Networks, Social PR, Marketing and Advertising
Welcome back to part two of my vendor profile on Bluenose. Bluenose Analytics offers a customer success platform that allows SaaS businesses to manage customers with complete visibility, a robust early warning system, and built-in playbooks. Product/Solution Footprint...
by Dr. Natalie | Sep 1, 2015 | CMO, Content Marketing, Customer Experience, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software
Some people say email is dead. Other’s know it’s not because they spend over half their day checking and responding to email. To find out how prevalent email is in our work and play life, Adobe did a study to explore how present email is in our “always on”...
