by Dr. Natalie | May 31, 2015 | B2B Customer Success Management, CFO, Chief Revenue Officer, Content Marketing, Customer Experience, Customer Service, Customer Success Management, Dr. Natalie's Blog, Marketing Optimization, Mobile Commerce, Organizational Change Management, Social Mobile
Continuity of Customer Experience Drives the Future of Commerce. I just finished some new research on how improving online customer experiences boosts customer loyalty and revenue in matrix commerce. This survey report provides online businesses with insights into...
by Dr. Natalie | May 29, 2015 | B2B Customer Success Management, Big Data, CEO, CFO, Chief Revenue Officer, CIO, CMO, Customer Experience, Customer Service, Customer Success Management, Digital Disruption, Digital Marketing, Dr. Natalie's Blog, ecommerce, Leadership, Marketing Optimization, Mobile Commerce, Organizational Change Management, Social CRM, Social Networks, Social Selling
In-Journey, Real-time Customer Journey Mapping Lots of clients ask, “How can I improve my customer experience to gain and retain loyal customers?” Some brands are operating on old legacy systems and are having a difficult time being able to incorporate...
by Dr. Natalie | May 21, 2015 | B2B Customer Success Management, Big Data, Conferences, Customer Experience, Customer Service, Customer Success Management, Dr. Natalie's Blog, Internet of Things, Marketing Optimization
One of the best ways to really try to keep up with everything that is happening in the digital space is to attend conferences. It’s difficult to attend them all, but it’s important to try to attend as many as you can so you are up to speed. The Teradata...
by Dr. Natalie | May 21, 2015 | B2B Customer Success Management, Content Marketing, Customer Experience, Customer Success Management, Dr. Natalie's Blog, Marketing Optimization, Online Communities, Organizational Change Management
What Is a “fully engaged customer”? That’s a very good question! Some of the answer depends on who you ask. Marketing has one opinion, Sales generally another and then Customer Service might see a fully engaged customer from a whole different point...
by Dr. Natalie | May 21, 2015 | B2B Customer Success Management, Chief Revenue Officer, CMO, Conferences, Customer Experience, Customer Service, Customer Success Management, Digital Marketing, Dr. Natalie's Blog, Online Communities, Organizational Change Management
Social Customer Care Social Customer Care, simply put, has become an expectation amongst consumers. Social Customer Care is one of the most important aspects of the customer experience. Telling your community that you’re accessible on social channels delivers a...
by Dr. Natalie | May 6, 2015 | B2B Customer Success Management, Big Data, CEO, CFO, Chief Revenue Officer, CIO, CMO, Conferences, Content Marketing, Customer Experience, Customer Service, Customer Service Agents, Customer Success Management, Digital Marketing, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Software, Organizational Change Management, Social PR, Marketing and Advertising, Twitter
Fresh off the first of the digital disruption tour events, I am reflecting on the wonderful conversation that Ray Wang lead with his keynote speech, really defining this new era of business. If you want to really understand what he’s talking about, you not only...
