by Dr. Natalie | Jun 19, 2011 | Customer Service, Dr. Natalie's Blog, Leadership, ROI of Social Media, Social PR, Marketing and Advertising
If you have seen the ROI of Social Media Videos, you may be wondering how the videos were made. So this post is about the creation of the video’s using the RSA motion capture process to illustrate the stories behind the narrative. We started by outlining a white...
by Dr. Natalie | Jun 14, 2011 | Customer Experience, Customer Service, Dr. Natalie's Blog, Leadership, ROI of Social Media, Social PR, Marketing and Advertising
I’ve been asked… a number of times, where can we see these videos that Kathy Herrmann and I wrote? We created them based on our thought leadership with the help and support of Salesforce.com and www.rebelunit.com (RSA) on the ROI of social media… so...
by Dr. Natalie | Nov 16, 2009 | Customer Experience, Customer Service, Leadership, Social CRM
In this interview, I spoke to Tony about his thoughts on where we are and the future of Social CRM. Tony started his career at IBM in mainframe sales, then went to watch the PC, client server revolution. And today he is seeing a new kind of revolution: First is the...
by Dr. Natalie | Nov 10, 2009 | Customer Service, Featured, ROI of Social Media, Social CRM
In this interview with Esteban, we look the necessity of analytics on social CRM. Pretty much you get what you measure. Esteban told me that his opinion on whether companies will truly become “social” depends upon their ability to collect, analyze and...
by Dr. Natalie | Nov 10, 2009 | Customer Service, Featured, Leadership, ROI of Social Media, Social CRM
While at the 140tc Conference in Los Angeles, I had the honor to interview KCRW’s Anil Dewan, Director of New Media and learn how they are using social media to attract fans, interact with them and serve them better! You can follow him on Twitter at @AnilDewan...