by Dr. Natalie | Feb 16, 2012 | Dr. Natalie's Blog, Events, Social Media Club Los Angeles
The Social Media Club/LA (SMCLA) today announced it will present, in cooperation with sponsor SAP, a panel discussion on social customer relationship management (CRM) titled “Loving Your Customer.” In this second SMC_LA presented panel discussion of the year,...
by Dr. Natalie | Dec 11, 2011 | Dr. Natalie's Blog, ROI of Social Media, Social Commerce, Social PR, Marketing and Advertising
When I was writing the book, Like My Stuff: How to Monetize Your Facebook Fans with a Facebook Store, many people said they didn’t know that you could make purchases on Facebook. As I was doing research for the book, I came across a site, SocialCommerceToday.com that...
by Dr. Natalie | Oct 5, 2011 | Conferences, Customer Experience, Customer Service, Dr. Natalie's Blog, Leadership, Social CRM
As a Former Forrester Analyst, I attended all the software conferences. Now I only attend the ones that I think are really relevant to my clients. What’s nice about being an independent software and business analyst is that I don’t have to pretend any more...
by Dr. Natalie | Sep 23, 2011 | Dr. Natalie's Blog, Featured, Leadership, ROI of Social Media, Social CRM, Social Media & Digital Comm Education, Social PR, Marketing and Advertising
I teamed up with my friend Jennifer Tyler, @JenHowell4, at Sysomos and we did a little social media monitoring on the Netflix situation. One of the goals of this blog post is to show that data can be used to tell a story. When you tell a story, the audience listens. A...
by Dr. Natalie | Aug 30, 2011 | Conferences, Customer Service, Dr. Natalie's Blog, ROI of Social Media
Jeese Noyes and I have been exchanging emails on the topic of “What is Dreamforce?” She asked me to give her a few lines for her blog… Her’s her amazing article: http://blog.eloqua.com/what-is-dreamforce/ That inspired me to write a post and...