by Dr. Natalie | May 21, 2015 | B2B Customer Success Management, Content Marketing, Customer Experience, Customer Success Management, Dr. Natalie's Blog, Marketing Optimization, Online Communities, Organizational Change Management
TweetWhat Is a “fully engaged customer”? That’s a very good question! Some of the answer depends on who you ask. Marketing has one opinion, Sales generally another and then Customer Service might see a fully engaged customer from a whole different...
by Dr. Natalie | May 21, 2015 | CEO, Chief Revenue Officer, CMO, Conferences, Content Marketing, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software, Online Communities, Organizational Change Management
TweetCustomer Service is Where the Rubber Meets the Road Henry Ford, an innovator in personal transportation said, “A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” Nearly a century later,...
by Dr. Natalie | Sep 25, 2013 | Big Data, Customer Experience, Marketing Software, Social Media Monitoring, Social PR, Marketing and Advertising
TweetIn this webinar with Crimson-Hexagon, I walk through seven steps that help brands create powerful customer experiences as well as where the ROI is… which seems to be difficult for some people to see where the return on integrating social media into a...
by Dr. Natalie | Apr 9, 2013 | Dr. Natalie's Blog
TweetMediaPost released the results of the Chief Marketer 2012 Social Marketing Study, a survey of marketing professionals. While 76% of respondents are currently using social media as part of their marketing, they expressed several frustrations. SalesForce has pulled...
by Dr. Natalie | Oct 1, 2012 | Social CRM
TweetLithium was recognized by Gartner, Inc. in the Leaders Quadrant of the Social CRM Magic Quadrant. Here’s the links to the press release: Lithium Press Release. The Gartner Social CRM Magic is an annual report tracks trends in the Social CRM market and...
