by Dr. Natalie | Jul 17, 2018 | CRM, Customer Success Management
TweetAcquiring customers is a prerequisite for business success. How efficiently you do it can make or break your business. In fact, customer acquisition cost is one of the metrics that can determine whether your business succeeds or fails, says KISSmetrics cofounder...
by Dr. Natalie | Jun 3, 2017 | Analytics of Everything, Cloud Technology, CRM, Customer Service, Customer Success Management
TweetMonitoring and fine-tuning analytics are becoming essential to stay competitive in today’s marketplace. Case in point: Business intelligence analytics software sales will reach $18.3 billion in 2017, a 7.3 percent increase from last year, Gartner projects. By...
by Dr. Natalie | Feb 24, 2017 | Customer Experience, Customer Service, CX, Digital Marketing, Facebook, Internet, Social Networks, Social PR, Marketing and Advertising
TweetThere is no question that social media has earned its spot in every business’ digital marketing strategy. The rise of social platforms such as Facebook, Twitter, Instagram and LinkedIn have forever shaped the way users express themselves online. Nowadays, almost...
by Dr. Natalie | Nov 29, 2016 | Internet, Social PR, Marketing and Advertising
TweetFor many companies who function predominantly online, face to face interactions with customers and clients seldom happen. Personal relationships are difficult to build when the individuals that your company targets are a demographic statistic rather a specific...
by Dr. Natalie | Nov 10, 2016 | Analytics of Everything, CEO, Chief Revenue Officer, CIO, CMO, Content Marketing, Crossing the Chasm, Customer Experience, customer experience maturity, CX, Digital Disruption, Digital Marketing, Digital Performance Management, Dr. Natalie's Blog, Innovation, Leadership, Organizational Change Management
TweetSearches for Influencer Marketing have grown 5x in 2015 according to a study from Google Trends from January 2016. Nearly 40% of Millennials are using ad block applications and their use is growing fast according to a study by PageFair & Adobe. So how does a...
