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ServiceSource®: Customer Success Management for a Post-Sale, On-Demand, Attention Economy (Part 2)

ServiceSource®: Customer Success Management for a Post-Sale, On-Demand, Attention Economy (Part 2)

  Welcome back to Part 2 of my vendor profile of ServiceSource®. If you’d like the full report, just scroll to the bottom of this post! Customer Success Management Field Sees Tremendous Growth Through conversations with clients, prospective buyers, system...
ServiceSource®: Customer Success Management for a Post-Sale, On-Demand, Attention Economy (Part 1)

ServiceSource®: Customer Success Management for a Post-Sale, On-Demand, Attention Economy (Part 1)

I’m in the process of writing profiles of vendors in the customer success management industry. These vendor profiles are a tool for buyers to evaluate their customer success management options before selecting a vendor. In addition to an overview of the vendor,...
Four Steps in the Creation of a Customer e-Commerce Engagement Organization

Four Steps in the Creation of a Customer e-Commerce Engagement Organization

In our new research on customer e-commerce engagement and driving revenue, we found four steps that are necessary for the creation of a fully engagement customer experience. Here’s a link to the snapshot of the report. And here’s what we found those four...
Tealium Announces Record First Quarter Results and $20 Million in Additional Growth Financing 



Tealium Announces Record First Quarter Results and $20 Million in Additional Growth Financing 



Are the cloud wars over? Many companies are or have choosen a marketing stack. The issue can be that whatever capabilities that marketing stack has, the CMO is stuck with. And it may be that the stack has every thing they need, but maybe it doesn’t. That may...