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The CMO Club and Oracle Deliver New Solution Guide to Help CMOs Transform Their Marketing Organization

The CMO Club and Oracle Deliver New Solution Guide to Help CMOs Transform Their Marketing Organization

Tweet  The complexity of marketing has increased exponentially. The question on many CMO’s mind’s range from: Do I have the right technology? Am I using what I have well? What else do I need? Are my processes efficient and effective to take advantage...
Should the Chief Marketing Officer (CMO) Oversee the Whole Customer Experience?

Should the Chief Marketing Officer (CMO) Oversee the Whole Customer Experience?

TweetCustomers, Value Chain and The Customer Experience Imperative Should the CMO oversee the whole customer experience? Today, the value chain in business has gone from products that became commodities to services that fuel anticipation of superb customer experiences...
5 Easy Steps to Solve Your Digital Marketing Challenges Using Big Data Analytics: A Clear Path Forward for the CMO

5 Easy Steps to Solve Your Digital Marketing Challenges Using Big Data Analytics: A Clear Path Forward for the CMO

TweetThe world has gone digital, and no one feels the pressure more than the CMO. Customer segmentation presents challenges that are not possible to uncover with traditional methods. According to Forbes, “Gartner analyst Laura McLellan recently predicted that by 2017,...

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