by Dr. Natalie | Aug 25, 2015 | Big Data, CMO, Digital Disruption, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software
Being able to make better use of your Marketing leads is the difference between closing deals and not. One of the most important aspects of marketing is to be able to have better discernment around the leads. And one way to understand which leads are really important...
by Dr. Natalie | Aug 5, 2015 | Crossing the Chasm, Digital Disruption, Dr. Natalie's Blog
We Are Out of The Hype Cycle: Digital and Social Applications Must Solve Business Issues: I know when I first started to learn about social media and digital applications, I could see how they could change business. It made sense to me. I think because I am an early...
by Dr. Natalie | Feb 20, 2015 | Chief Revenue Officer, Customer Experience, Dr. Natalie's Blog, Leadership, Organizational Change Management, ROI of Social Media, Social Media Education, Social Networks, Social Selling
In speaking to many sales leaders and sales reps (especially outside of Silicon Valley) they were wondering, “Would social selling make a difference to my sales organization and our sales results?” Having been in the “social media / digital...