by Dr. Natalie | Apr 17, 2012 | Leadership, Organizational Change Management, ROI of Social Media, Social Business and Social Media Case Studies, Social Media & Digital Comm Education, Social PR, Marketing and Advertising, Women Firsts
Social Media education seems to be really important these days. The course I am teaching at UCLA is designed to help people put social media into a business context. Forbes Social Media and Mobilized Columnist, Mark Fidelman, will be writing about the event and the...
by Dr. Natalie | Mar 28, 2012 | Dr. Natalie's Blog, ROI of Social Media, Social Business and Social Media Case Studies
• Are you a brand? Want to know the ROI of your social media initiative? Want to be able to justify your program and gain more executive buy-in? We boil up your social media initiative results into a simple, dynamically engaging digital dashboard. • Are you a software...
by Dr. Natalie | Jan 21, 2012 | Dr. Natalie's Blog, Social Commerce, Women Firsts
How to use a Facebook Commerce Pop-up Store / Social Commerce For Small Business and Monetize Fans Social commerce is the addition of shopping to social networks. Small business can profit from Facebook Commerce. But if businesses aren’t careful, social commerce...
by Dr. Natalie | Dec 27, 2011 | Conferences, Dr. Natalie's Blog, Leadership, Organizational Change Management, Social Media & Digital Comm Education
If you have been to a lot of conferences and seminars in social media, you might be having the same feeling I am. The content is the same old, same old! I think since we are in a new phase of social media implementation, phase 3 of the social media adoption curve,...
by Dr. Natalie | Dec 11, 2011 | Dr. Natalie's Blog, ROI of Social Media, Social Commerce, Social PR, Marketing and Advertising
When I was writing the book, Like My Stuff: How to Monetize Your Facebook Fans with a Facebook Store, many people said they didn’t know that you could make purchases on Facebook. As I was doing research for the book, I came across a site, SocialCommerceToday.com that...
