Nissan Selects Microsoft Azure Cloud to Power Nissan Telematics System

How Do You Meet Customer Experience Expectations in Electric Vehicle’s? Start with the Cloud. Nissan Motor Co. Ltd. and Microsoft Corp.  announced that all Nissan LEAF models and Infiniti models in Europe will have Connect Telematics Systems (CTS) powered by Microsoft Azure. Since the Nissan LEAF’s launch in 2010, more than 200,000 have been sold worldwide, making it the world’s best-selling electric vehicle. Nissan selected Azure to meet customers’ expectations about in-vehicle mobility solutions, create additional ways to interact with their vehicles, and enhance safety.

What Do the Next Generation Of Customers Want In their Cars? Nissan knows. They design cars to meet the needs of the next generation of car buyers, the environmentally conscious “digital natives.” Having transformed the performance, practicality and public perception of EVs around the world since the LEAF’s launch, Nissan remains one of the leaders in EV technology. The connectivity to their owners and to the world around them makes electric cars more attractive and convenient. Maps, range prediction, charging station availability, charge status, plus all the services customers have come to expect when inside a vehicle are dependent on that connectivity. Azure provides a global cloud platform with cutting-edge security that allows Nissan to deliver services worldwide to this broad customer base.

How Does the Cloud and Nissan Work Together To Create Better Customer Experiences? Nissan CTS is coupled to Azure, allowing a remote connection to the vehicle. With CTS, Nissan LEAF drivers can perform a range of functions on their car, while not even inside. These include using mobile phones to turn on and adjust climate controls and set charging functions remotely even when the vehicle is powered down. An onboard timer can also be programmed to start the charging event.

What About The Cloud and Customer Privacy and Security vs Their Customer Experience? As countries and regulations become more stringent on data privacy and technology standards, Nissan and Microsoft are committed to investing in meeting regulatory standards around the globe. Nissan selected Azure because of its enterprise-grade security and compliance. Microsoft was the first major cloud provider to adopt the world’s first international cloud privacy standard, ISO 27018, providing another reason enterprise customers can move with confidence to Azure. Azure supports multiple operating systems, programming languages and tools, providing flexibility and choice for Nissan.

Why Is Voice Control In Cars So Important? With the standard Hands-Free Text Messaging Assistant for all Nissan LEAF around the world, drivers can manage incoming text messages via voice control without taking their hands from the wheel or their eyes off the road. Drivers are alerted to an incoming text and, after initiating the system, can hear the text read out loud and respond by voice, or via the steering wheel switches using preset answers such as “driving, can’t text,” “on my way,” “running late,” “okay.” These experiences are powered by the back-end connectivity and support of Azure.

Nissan can also send over-the-air “point of interest” (POI) updates as they become available, enabling customers to have the latest information as the company continues to refresh its services. Connectivity to Azure allows Nissan to bring new connected features to market faster and offer flexibility for the future.

How Does the Cloud Play in The Data Management Area? The partnership allows Nissan to tap into Microsoft’s deep expertise across critical areas such as data management and analytics. Azure offers Nissan the scale and commitment to security it needs to support its global operations. The expansive global footprint of Microsoft’s datacenters provides the coverage to support Nissan’s vehicles anywhere they are in the world.

Notes from the Executives: Celso Guiotoko, chief information officer and corporate vice president in charge of global corporate IS/IT, Nissan said, “Microsoft Azure will help us deliver a more innovative and intelligent future for our connected technologies. This is also a bold first step toward innovations that will realize future new mobility.”

Nissan’s connected platform powered by Azure is allowing Nissan to continue to provide its customers with exceptional value and add new services throughout the vehicle life cycle.

Peggy Johnson, executive vice president of business development, Microsoft said, “Our partnership with Nissan shows what automakers can accomplish by tapping into Microsoft’s intelligent cloud platform. Further, our collaboration reveals tremendous possibilities for how consumers can get more out of their connected driving experience.


My POV: As we become more accustomed to thinking about the cloud and the conveniences it brings to the automotive industry, something very near and dear to many American’s hearts, we see that the cloud and IoT are really transforming the way we will be traveling in the future, the very near and present future.

@DrNatalie Petouhoff, VP and Principal Analyst, Constellation Research

Covering Cloud and IoT That Drive Better Business Results and Awesome Customer Experiences



Dr. Natalie Keynote: Social Media And The Automotive Industry

Here’s my talk on Social Media Excellence in the Automotive Industry:

The summit is an exclusive environment for senior-level OEM, dealer, and finance executives in the car industry. In preparation for my keynote talk, I conducted some research to compare the level of social media engagement in the automotive industry. The platform I used was

The point of the research was to show Marketers how to go beyond the “Like” and actually measure and compare engagement (As well as other metrics like post volume, best time of day to post to get the most engagement, what type of content gets the highest engagement…)

Here’s where you can access the data from the study I conducted on the automotive / car industry social media engagement and the comparisons:

In the research, we looked at various vertical market segments in the auto industry. Here’s a list of some of the groups of cars we compared:

• Mercedes Benz
• Audi
• Jaguar
• Lexus
• Infiniti
• Volvo
• Toyota
• Mazda
• Honda
• Nissan
• Volkswagen
• Hyundai

Here’s a link to my slides from the Social Media and Automotive Summit:

“The Evolution of Social Media Marketing”

Social Media and Social Media Marketing are evolving at a rapid pace. The question is– is the automotive industry capitalizing on it and getting social media ROI from their social marketing and sales initiatives. The evolution of social media marketing is focused on engagement — “talking to” is now “talking with” —  “interrupting” is now “engaging" and  “marketing communications” is now “one-to-one conversation” or “one-to-many conversation.”

In addition, the consensus among many marketing executives is that engagement leads to persuasion, utility, and ultimately inspiration as well as advocacy and referrals — which is how word-of-mouth leads to sales.  My presentation explains how to analyze a brand’s engagement and how to understand what content creates the strongest engagement with a target audience. It also looks at how to focus content spend to achieve a higher ROI by increasing key target market audience size, engagement, and sales.

“Social ROI – Qualitative & Quantitative Benefits”

The Social Media Summit closed with a panel discussion featuring thought leaders from both the OEM and Dealer communities.  The discussion focused on the ROI delivered by Social 2.0 – both the qualitative benefits that the innovators and visionaries believed in as an act of faith, and the quantitative benefits that pragmatists required before making significant investments.  Areas of commonality and divergence between OEM and Dealer was the basis for a spirited discussion, providing a last opportunity for all delegates to engage the panelists and one another, leaving the Summit with newly gained insights on successful social media strategies in the automotive industry.


Dr. Natalie’s Executive Success Acceleration Firm
We work with brands & software companies to deliver increased revenue and decreased costs.
Our Motto? Learn. Share. Grow!

@DrNatalie L. Petouhoff

Want to see how to get an ROI from Social Media? Check out these fun videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company

Here’s My book on How Businesses can Drive Sales on Facebook: Like My Stuff: How To Monetize Your Facebook Fans

Want to get more info on the business use of social media? Connect with me here:
LinkedIn: DrNataliePetouhoff
G+ : Google Plus posts

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