by Dr. Natalie | Oct 25, 2012 | Presentation Slides
1. GREAT SOCIAL MARKETING IS ABOUT GREAT DATA:THE STATE OF CONTENT AND ENGAGEMENT Dr. Natalie L. Petouhoff @drnatalie 2. THERE’S ANEW WAVEOF BRANDBUILDING 3. BRANDS are… SOCIALEXPERIENCES 4. BRANDS are… DigitalEXPERIENCES 5. TAKE FOR INSTANCE…GEORGE TAKEI’S FACEBOOK...
by Dr. Natalie | Oct 23, 2012 | Dr. Natalie's Blog
Recently, I’ve been reading up on the 2012 SuperNova Award Semifinalists. Unfamiliar with the SuperNova Award? Here’s some quick information, taken from Constellation Research: The SuperNova Awards celebrates champions of disruptive technology for a second...
by Dr. Natalie | Oct 19, 2012 | Events
Marc Benioff talks to the CEO of Burberry, Angela Ahrendts, about how new technology is making Burberry a better company. Burberry Group plc is a British luxury fashion house, distributing clothing and fashion accessories and licensing fragrances that was founded in...
by Dr. Natalie | Oct 16, 2012 | Customer Experience, Customer Service, Dr. Natalie's Blog
Dell Hell is an example of the The OODA Loop In Practical Terms. The ClueTrain Manifesto predicted this type of thing would happen… Dell is an example of a company that went through a difficult social media experience which resulted in a drop in share price,...
by Dr. Natalie | Oct 12, 2012 | Events
Scott Monty, who heads up Social Media at Ford, talked about how the car & driver are integrated by new technologies. I love what Scott has done at Ford. My dad worked there for 40 years, it’s great to see the American auto industry thrive! Ford Motor Company, a...
