Scott Monty, who heads up Social Media at Ford, talked about how the car & driver are integrated by new technologies. I love what Scott has done at Ford. My dad worked there for 40 years, it’s great to see the American auto industry thrive!
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 168,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company.
Dreamforce, a cloud computing event is also a socially connected enterprise event. Part of the reason for attending a conference like Dreamforce is that it’s a conference where you can learn – from industry leaders who are paving the way—about how the social revolution is changing the way we do business.
“We didn’t just say ‘Hey, here’s our car.’ We set up a bunch of stories because content is the currency of social,” said Monty.
To learn more about Dreamforce 2012, click here.
To learn more about Ford Motor Company, click here.
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For more info on my work:
Ebook:Social Media ROI
Social Media ROI YouTube Videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Book on Monetizing Facebook: