by Dr. Natalie | Sep 10, 2014 | CMO, Customer Experience, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software, Social Analytics
The world has gone digital, and no one feels the pressure more than the CMO. Customer segmentation presents challenges that are not possible to uncover with traditional methods. According to Forbes, “Gartner analyst Laura McLellan recently predicted that by 2017, CMOs...
by Dr. Natalie | Sep 8, 2014 | CMO, Content Marketing, Digital Marketing, Dr. Natalie's Blog, Marketing Software
Most brands didn’t realize the digital disruption and revolution mean that they would become digital publishers. But at the end of the day, that’s exactly what happened. So what are great digital marketers doing to optimize content? That’s what this...
by Dr. Natalie | Sep 8, 2014 | Conferences, Dr. Natalie's Blog
Join me at Constellation’s Connected Enterprise, an immersive innovation summit for senior business leaders. The theme of this year’s Connected Enterprise is Dominate Digital Disruption. Join 200+ other early adopters at Connected Enterprise to discover and...
by Dr. Natalie | Sep 8, 2014 | Internet of Things, Leadership, Software and Vendor Posts, Start-Ups
What’s new in the land of start-ups? Well Salesforce.com just announced Salesforce Ventures which has allocated $100 million to invest in companies building innovative mobile apps and connected products that extend the power of the Salesforce1 Platform. The...
by Dr. Natalie | Sep 4, 2014 | Big Data, Chief Revenue Officer, CMO, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software
If you have not seen the Oracle Data as a Service offering, it maybe something you’ll want to consider. Why? Big Data is now one of the hottest topics. The issue is more data is not helpful unless the data is actionable and it provides insights to act on. What...
