Most brands didn’t realize the digital disruption and revolution mean that they would become digital publishers. But at the end of the day, that’s exactly what happened. So what are great digital marketers doing to optimize content? That’s what this blog post is about: How are you optimizing your content? So if you are a CMO or Digital Professional, I don’t need to tell you that content is “it.” In fact, According to the Custom Content Council, 42 percent of the $43.9 billion spent on marketing in 2013 was allocated to content marketing. If you look on, LinkedIn there are nearly 2 million professionals working in the content marketing field today.
What’s really important to these professionals is to make sense of what content works and what doesn’t. Marketers need help to navigate content marketing by making their most powerful technologies available to the entire digital marketing community. Access to this type of technology offers marketers the powerful insights they need to make informed decisions and drive tangible business results.
Along these lines, BrightEdge, content marketing platform, unveiled BrightEdge Community Edition. For the first time, BrightEdge is opening its technology up to the entire digital marketing community at no cost. The Community Edition includes access to Data Cube To-Go, a massive data repository of billions of pieces of content from across the web and Content Optimizer To-Go, a proven recommendation engine for content optimization. Marketers can download the Community Edition at no cost as an extension for Google Chrome and gain immediate insight into the performance of digital content, competitor content, and receive performance-enhancing recommendations.
BrightEdge CEO and Co-Founder Jim Yu said, “BrightEdge is committed to the success of the millions of people around the globe focused on content marketing. We are taking our most powerful technology and putting it in the hands of the entire marketing community. Whether you are a BrightEdge customer or not, you will have access to rich data insights to inform strategy and best practices. We believe this bold move is the best way to help the community deliver content that performs and delivers positive business impact.”
Lemuel Park, CTO and Co-Founder at BrightEdge said, “With Community Edition we have made it possible for anyone to take two of our most powerful and innovative technologies with you as you browse the web. We took the massive scale and power of the Data Cube and made it portable with Data Cube To-Go. We used the proven power of Content Optimizer and made it available for any page on the Internet with Content Optimizer To-Go. I am excited to see the impact our most powerful technology will have now that it is out in the wild.”
So what do customer’s who are using the technology saying? “Insight from the Data Cube is proving really useful for us as we start to really understand who is appearing in spaces that matter to us, the reasons why, and other areas we can potentially win,” said Dan Patmore, search strategy manager for Argos.
How Does The BrightEdge Data Cube To-Go and Content Optimizer To-Go Work?
When looking at any piece of web content, marketers can open the BrightEdge Community Edition and instantly bring up a simple and powerful display with insightful data on how their content is performing. Unique insights powered by Data Cube To-Go and Content Optimizer To-Go include:
- Check the pulse on content performance: Community Edition includes the Data Cube Pulse, BrightEdge’s powerful content performance rating. Data Cube Pulse is calculated at scale on the massive repository of information in the BrightEdge Data Cube for each piece of content. With Data Cube Pulse, content marketers can understand the likely success of a piece of content at a glance.
- Explore trends and travel in time: Community Edition will also include the Data Cube Time Machine, enabling marketers to see performance over time to understand what content is successful. With Data Cube Time Machine marketers access a unique month over month performance comparison to arm them with the insights needed for exceptional content performance.
- Keep an eye on the competition: Marketers can open Community Edition on any website on the Internet, including competitors’. By seeing which content and topics competitors are finding success with, marketers can gain a deeper understanding of content performance web-wide and make more informed decisions about their own content strategy. Further competitive insight is provided by Data Cube Pulse and Data Cube Time Machine.
- Optimize content with proven recommendations: Community Edition includes the revolutionary power of BrightEdge Content Optimizer. Previously available only with Adobe Experience Manager, Content Optimizer To-Go offers all marketers access to the industry’s largest and most proven set of content optimization recommendations. Content Optimizer To-Go makes use of the same powerful advice that is built into the BrightEdge S3 platform for any page visited with Community Edition.
BrightEdge Community Edition is available on a limited basis and will be rolled out to the wider public over the following weeks. For more information visit BrightEdge athttp://www.brightedge.com/getCommunity.
If you have not heard about BrightEdge and what they are up to, here’s more details on their overall solutions:
BrightEdge is the essential content marketing platform for modern business. It transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge’s S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge’s 8,500+ global brands include leaders like 3M, Microsoft, Netflix and Nike.
So what are you doing to optimize your content? And make sure all those dollars going towards creative are paying off?
VP and Principle Analyst, Constellation Research — Covering Marketing, Customer Experience and Customer Service