by Dr. Natalie | Oct 8, 2015 | B2B Customer Success Management, CMO, Crossing the Chasm, Customer Experience, Dr. Natalie's Blog, Organizational Change Management
TweetThe importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks that come along with the rewards. It may mean, in some organizations, that you’ll have to start by wearing a flak jacket to repel...
by Dr. Natalie | Oct 8, 2015 | B2B Customer Success Management, CEO, CMO, CRM, Customer Experience, Digital Marketing, Leadership, Marketing Optimization, Organizational Change Management
TweetAs brands realize Customer Experience Management is key to their overall strategy and long-term growth, our research at Constellation found CMOs should consider the following 7 principles when leading customer experience initiatives: Bring passion about the brand...
