The CMO Club and Oracle Deliver New Solution Guide to Help CMOs Transform Their Marketing Organization

The CMO Club and Oracle Deliver New Solution Guide to Help CMOs Transform Their Marketing Organization

by | Jan 8, 2016 | B2B Customer Success Management, CMO, Crossing the Chasm, Customer Experience, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Leadership, Marketing Optimization, Organizational Change Management

  The complexity of marketing has increased exponentially. The question on many CMO’s mind’s range from: Do I have the right technology? Am I using what I have well? What else do I need? Are my processes efficient and effective to take advantage of...
Social and Digital Media Requires Brands to Become Publishers

Social and Digital Media Requires Brands to Become Publishers

by | Jan 8, 2016 | CMO, Content Marketing, Customer Experience, Customer Service, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Leadership, storytelling

I think most brands, when they started in social and digital media didn’t realize the commitment they were heading into to be content creators or essentially publishers. But what the recent past has shown is that engaging customers in digital and social is that...
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