by Dr. Natalie | Feb 16, 2014 | Customer Experience, Customer Service, Dr. Natalie's Favorite Book Reviews
TweetWhy is it important for brands to have a Facebook e-commerce capability? Mike Fauscette, an Analyst at IDC Consulting says, “In three to five years, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook.”...
by Dr. Natalie | Jan 2, 2014 | Dr. Natalie's Blog, Dr. Natalie's Favorite Book Reviews, Facebook
TweetDriving Sales with F-commerce The key to f-commerce ROI is to make sure incentives resonate with ambassadors, influencers, and customers so that they drive sales on the brand’s behalf. That’s why I recommend as one of the first steps in social media strategy is...
by Dr. Natalie | Apr 12, 2013 | Dr. Natalie's Blog
TweetSocially Responsible F-commerce As the awareness around sustainability and social responsibility increases, brands are doing more and more to donate to charities and do more for their communities as part of their day-to-day strategies and operations. What is...
by Dr. Natalie | Jan 22, 2013 | Dr. Natalie's Blog
TweetSome brands have chosen an f-commerce strategy where their main focus is on enabling their regular e-commerce site with social graph Facebook plug-ins so that fans can see on the traditional e-commerce site what their Facebook friends and family like. The reason...
by Dr. Natalie | Jan 11, 2013 | Dr. Natalie's Blog
TweetFacebook offers a variety of methods to do business using its f-commerce tools. They range from the setting up entire virtual storefronts, creating access to existing brand websites, social interaction with customers and clients and brand marketing. ...
