by Dr. Natalie | Jun 5, 2013 | Dr. Natalie's Blog
All businesses are focused on one goal, whether management admits it or not: finding profitable customers and keeping them happy for as long as possible. This means making sure that as customer proceed through their journey, they have a series of satisfying and...
by Dr. Natalie | Jun 1, 2013 | Dr. Natalie's Blog
Many of the case studies you’ve seen me write about are B2C. But in the report on ROI of Social Media, I gathered data on B2B companies too. Here’s a list of B2B communities. ...