Tech Startup RevJet Reveals World’s First Creative Side Platform (CSP)

One way to enter the marketplace is to do all your development stealth-style and then announce to the world what you have created. And that, in fact is what RevJet, a tech start-up has done. Atter a year of confidential development, the marketing technology corporation revealed the first-of-its-kind Creative Side Platform (CSP), which extends it’s marketing technology to incorporate the ad creatives that undergird the world’s annual $500 billion media spend directly under the real-time control of marketing departments and their creative agencies.

So What Does This Mean to You? With the CSP, marketers and their creative agencies can now effortlessly construct, view, serve, measure, and automatically optimize all their ad creatives for all their media buys across all formats — including mobile, social, video and programmatic ad campaigns — all from a single platform.

What Type of Results Are Companies that use RevJet Experiencing?

In its first few weeks operating on the RevJet CSP, Microsoft rapidly achieved 100+% performance improvements across diverse digital ad campaigns via dozens of rounds of effortless, automatically optimizing ad creative experiments.

For years, I’ve preached to my team that we must always be experimenting with ad creatives, but we’ve never had anything like the RevJet CSP to make it happen,” said Grad Conn, CMO lead for Microsoft’s Centralized Marketing Organization. “Their CSP is the first truly comprehensive ad creative platform built to facilitate effortless creative experimentation at its very core. We’re quickly adapting to life on the CSP and are thrilled to onboard four of our creative agencies and two DSPs.

What’s Different about RevJet? The RevJet CSP is the first and only comprehensive platform designed to enable continuous, automated, high-velocity ad creative experimentation and drive perpetual performance improvement for ad creatives of any format. The underlying CSP technology is already battle-tested in the marketplace, having propelled LifeStreet Media to a $100+ million exit and a market leadership position amongst Facebook app developers.

RevJet empowers marketers to automatically optimize the creative send to specific audiences in real time across channels and media. As ad tech and marketing tech converge, a platform like RevJet could be used with the whole content marketing process. For Marketers who choose this, it could give them differentiating capability  compared to the competition. In addition, brands that building marketing cloud solutions should consider RevJet a potential differentiator.

Who is Backing RevJet? Nautic Partners, the Providence-based private equity firm, announced its $66  million LifeStreet investment in 2012, and in October 2014 announced a technology spinoff along with plans to launch RevJet as a standalone marketing technology startup. RevJet is backed by $2.5 billion private equity firm Nautic Partners.

And a Word From the Founder and CEO “Our CSP is purpose-built to extend marketing technology’s reach, finally unlocking the $500 billion dollars’ worth of pent-up value trapped within the world’s ad creatives,” said Mitchell Weisman, RevJet founder and CEO. “Tapping into this massive value is only possible by scalably increasing the performance of ad creatives across all devices and formats.  Having already used the core CSP technology to build and sell a leading media company for over $100 million, we’re confident the CSP can drive the world’s media spend to go 2x to 3x further.

Want to Learn More? RevJet CEO Mitchell Weisman and Microsoft’s Diana Choksey will be speaking about the future of creative and tech at the iMedia Breakthrough Summit in Austin this coming Tuesday, October 27th. Learn more here.

My POV: What’s really interesting is the convergence of technology, as well as silo functional departments in brands. Perhaps software will be the driving force to get departments that don’t always collaborate to do so. Another example of how corporate politics should be a white collar crime – i.e., not collaborating. But the digital disruption is driving more than changes to technology; it’s affecting people, process and technology.

@DrNatatalie VP and Principal Analyst, Constellation Research


Breaking Big: Teradata Believes We are in the Internet of Analytics vs #IOT

Breaking BIGTeradata announced two new breakthrough software capabilities that empower business users to uncover and operationalize the insights hidden within Internet of Things (IoT) data. These were 1. Teradata® Listener™ and 2. Teradata Aster® Analytics on Hadoop make it possible to intelligently listen in real-time and then use analytics to see the distinctive patterns in massive streams of IoT data.

And while Teradata does agree that we are in the age of over 50B connected devices, generating a massive and constant stream of data, the focus has not been on ingesting and maximizing value from the data with machine learning algorithms. Even the most technology-savvy organizations recognize that extracting value from data generated by the IoT is a difficult, skills-intensive process. Even more difficult is integrating the IoT data with business operations and human behavioral data.

Why the Internet of Analytics? Teradata’s latest innovative IoT software capabilities eliminate complexity and latency, while providing organizations with entirely new capabilities to leverage data. Teradata Listener is intelligent, self-service software with real-time “listeninginternet of things 50B” capabilities to follow multiple streams of sensor and IoT data wherever it exists globally, and then propagate the data into multiple platforms in an analytical ecosystem. Data propagated to the recently-released Teradata Integrated Big Data Platform 1800 provides access to large volumes of data with its native support of JSON (Java Script Object Notation) data. Data propagated to Hadoop® can be analyzed at scale with Teradata Aster Analytics on Hadoop.


What Does This Mean To YOU? Let’s take for example, a Teradata customer and major manufacturer who sells and services  magnetic resonance imaging (MRI), radiography, and ultrasound imaging equipment to global hospitals and clinics. With thousands of patient scans daily, these medical devices have become indispensable in global healthcare. Text logs describing patient behavior and sensor data are streamed 24/7 from the equipment into the manufacturer’s Hadoop data lake. Teradata runs text analytics on the data to uncover insights that help global field service personnel improve machine up-time and extend maintenance windows. Simultaneously, data from the equipment manufacturing process flows into a Teradata Appliance where advanced analytics offer insights for improving quality and manufacturing efficiency and help ensure that problems are not passed to the next product generation.

What Products / Services Were Announced? 

  1. Teradata Listener – Teradata Listener is intelligent, self-service software for ingesting and Listenerdistributing fast-moving data streams–either individual or multiple streams–at one time. It allows customers to push data to Hadoop, Teradata Aster Analytics, Teradata Database, and other platforms. It enables data scientists, business analysts, and developers to quickly and easily analyze new data streams for faster answers to business questions. Without needing to rely on IT for help, users can analyze data from numerous sources including sensors, telematics, mobile events, click streams, social media feeds, and IT server logs.

2.  Teradata Aster Analytics on Hadoop – Unique in the industry, the enhanced Aster Analytics on Hadoop is an integrated analytics solution from Teradata now featuring a set of more than 100 business-ready, distinctly different analytics techniques and seven vertical industry applications to run directly on Hadoop®. This allows organizations to seamlessly address business problems with an integrated analytics solution.

The flexibility and simplicity of these capabilities enables everyday business analysts to perform as data scientists by tackling the organization’s most challenging problems. Teradata Aster Analytics on Hadoop allows users to combine machine learning, text, path, pattern, graph, and statistics within a single workflow. Teradata offers flexible Aster Analytics deployments that includNot all clouds are created equale the Teradata Big Analytics Appliance, Hadoop , the software only version, or in the Teradata Cloud. And not all clouds are created equally!

4. Teradata Integrated Big Data Platform 1800
Released on Monday, October 19, the Teradata Integrated Big Data Platform 1800 is the ideal platform to support the new IoT capabilities. It enables customers to perform complex ana
lytics at scale and is available at a cost-effective price of approximately $1,000 per terabyte of compressed data. The Teradata Database, running on the Teradata Integrated Big Data Platform, provides access to data in many formats, including XML, name-value pair, BSON (Binary JSON) and JSON from web applications, sensors, and Internet of Things-connected machines.

5. Think Big is First to Offer Comprehensive Managed Services for Hadoop Data Lakes 

Many organizations have found that it is relatively easy to download Hadoop software for free, and then load their data. What is far more difficult is to gain a competitive advantage from analyzing big data. The problem is compounded as a result of the current shortage of talented individuals with Hadoop skills. Organizations need individuals who understand the complexities of building and operating distributed systems, and have experience with managing systems at scale. Think Big consulting teams can manage data lakes and build applications with their highly trained and field-tested engineers, developers, and data scientists

Think Big Managed Services for Hadoop help customers drive business results by building an analytical ecosystem that ensures data quality, reliability, and day-to-day completion of operational tasks,” said Ron Bodkin, president, Think Big. “Hadoop is a maturing technology with a range of challenges. Think Big offers world-class service to help customers address the common Hadoop platform and application challenges.”

For more info check out these links:

  1. Up-coming Webinar, November 16Real Time Data Streams: What’s in it for Me?
  2. Teradata Listener Data Sheet
  3. Teradata Aster Analytics on Hadoop Data Sheet
  4. Teradata Integrated Big Data Platform 1800  Data Sheet  

With all the devices and data, we have to work at making sure we are not collecting data for the sake of collecting data. Data has to be cleansed, managed and mined for insights that drive real business results.

@DrNatalie, VP and Principal Analyst, Constellation Research


Jive Transforms Customers Into Brand Advocates In The Digital Era

Screen Shot 2015-10-15 at 12.27.48 PM And an increase in brand awareness means better brand reputation, customer experiences and can lead to larger profits and revenues. The all-new engagement experience for Jive-x delivers both a customizable onboarding experience and an immersive advocate environment.

  • Meaningful engagement and rewards: With the latest release of Jive-x, organizations can deepen engagement by incentivizing users through advocacy – a capability powered by feedback mechanics that helps identify and activate passionate customers and experts within a community and beyond.
  • New tiles and purposeful places: Jive-x technology seamlessly integrates user profiles, notifications as well as landing pages and adds a host of new tiles. Administrators can also create dedicated places based on purposeful place templates where they can foster advocacy through exclusive campaigns or “quests” and curate on-going conversations in their communities.
  • Enhanced analytics dashboards: The all-new dashboard service delivers relevant metrics related to user engagement in a single view, providing community managers with valuable insights on the effectiveness and growth of the community.

Your Brand Will be Able to Drive Adoption The Customer Engagement Features. Higher engagement directly drives benefits to the community, including new and repeat sales as well as increased customer loyalty. The latest release of Jive-x actively reduces thresholds to engage and streamlines existing processes:

  • Streamlined registration flow: New community members can take part in the conversation with the least amount of effort while the introduction of support for right to left languages extends the potential global reach of communities.
  • Omnipresent content syndication: Native content syndication allows community managers to directly curate and leverage community content in a host of external systems and applications, such as blogs on corporate websites and documents with reviews through e-commerce sites.
  • Intelligent newsletter digests: Email communications now have a modern look with images, content snippets and the advanced recommender tool from Jive, which automatically populates unread items from news feeds and inbox.

Key to a Great Community Is Enhanced Spam Prevention and Mobile Capabilities. The latest release of Jive-x leverages existing investments in services like spam prevention and simplified mobile apps keeping a community in showroom condition.

  • Rich mobile apps experience: Improvements to the mobile platform include improved search, internationalization and native discussion capabilities for iOS users.
  • Advanced spam prevention: The latest release of Jive-x introduces a new spam prevention service that uses Jive’s existing anti-spam capabilities coupled with the functionality of a best-in-class anti-spam vendors, allowing administrators to keep communities even cleaner with less effort.
  • Seamless sign-on across communities: Community managers want internal colleagues to be an active part of the community; however, an additional username and password add an unwanted layer of complexity. The latest release of Jive-x also includes a mixed mode authentication that leverages internal authentication systems for external communities.

For more information about the announcement, go here.

@DrNatalie, VP and Principal Analyst, Constellation Research

Covering Customer-Facing Applications That Deliver Amazing Experiences


IOT News: PTC to Acquire Augmented Reality Leader Vuforia from Qualcomm

Screen Shot 2015-10-12 at 10.55.47 AMWhy is the PTC acquisition of Vuforia so important? PTC is is a global provider of technology platforms and solutions that transform how companies create, operate, and service the “things” in the Internet of Things (IoT). The company’s next-generation ThingWorx® technology platform gives developers the tools they need to capture, analyze, and capitalize on the vast amounts of data being generated by smart, connected products and systems. The purchase of Vuforia business from Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Incorporated extends PTC’s strategy for digital and physical convergence. PTC is committed to continued growth of Vuforia Technology.

Who is Vuforia? Vuforia is one the industry’s most advanced and widely adopted augmented reality (AR) technology platform, and will enrich PTC’s technology portfolio and accelerate PTC’s strategy as a leading provider of technologies and solutions that blend the digital and physical worlds. The agreement says that PTC is committed to continued investment in the Vuforia platform and to the ongoing support and growth of the Vuforia ecosystem.

What’s Mobile Got To Do With It? Vuforia is a mobile vision platform that enables applications (“apps”) to see and connect the physical world with digital experiences that demand attention, drive engagement, and deliver value. Today, Vuforia is supported by a global ecosystem of developers in 130 countries, and has powered more than 20,000 apps with more than 200 million app installs worldwide.

It’s All About the Collaboration. The combination of Vuforia and PTC leverages two transformational technology trends – Internet of Things (IoT) and augmented reality (AR) – to deliver a new class of products that merge the digital and physical worlds. When coupled with PTC’s IoT and analytics platforms, Vuforia unlocks a world of possibilities for creating new ways to design products, to monitor and control products, and to instruct operators and technicians in the appropriate methods of use and service.

What’s Vuforia’s Got Going On? Vuforia has wide adoption from leading companies including 37 of the Interbrand 100 and has consistently been awarded for its performance, robustness, and ease of use, including “Best Tool” at Augmented World Expo in each of the last three years. Vuforia supports multiple developer tools, including Eclipse, xCode, and Unity and runs on multiple operating systems and devices, including iOS and Android phones, tablets, and selected mobile eyewear.

Why is This Partnership Important To Your Business? By delivering powerful computer vision functionality through a simple API, the Vuforia platform will enable developers and leading brands to deliver award-winning experiences to consumers around the globe. Vuforia has the ability to, through augmented reality, to transform work.

For more info, check out the press release.

@DrNatalie, VP and Principal Analyst, Constellation Research

IOT for Customer-Facing Applications that Change Marketing, Sales, Customer Service and Customer Experience in the World of Work


Five Gottcha’s To Lookout for When Leading Customer Experience

The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks that come along with the rewards. It may mean, in some organizations, that you’ll have to start by wearing a flak jacket to repel those who want to do you in. While that sounds harsh, those who have tried to lead new initiatives and were some of the first people who ventured out and did it, like social media, have been seen in the organization as early adopters. Most people in corporate America, though, are members of the early majority and late majority in terms of adoption of new ideas.

As a result, if you are an innovator or early adopter, be prepared that others may not see what you see. They may require a business case and more details on why you want to change the organization. If you know this in advance, it will save you a lot of heartache and make you much more successful.

Screen Shot 2015-09-30 at 2.31.40 PM

The five “gottchas” our research uncovered for CMO’s (or whomever is leading customer experience) to watch out for include:

  1. Jealously and politics among colleagues
  2. Lack of organizational readiness
  3. Lack of skill sets in functional departments
  4. The amount of change the organization has to go through
  5. CEOs and board members who do not understand the importance of customer experience.

It is highly recommended that if you step into the Customer Experience Management role, you have full backing from the CEO and board members for all decision-making and ample resources in people, budget and technology. Projects without this will be doomed to fail. What has your experience been with leading change?

Read my latest research report, Should the CMO Lead the Customer Experience?  Download the table of contents and an excerpt of the report here:

@DrNatalie, VP and Principal Analyst, Constellation Research

Covering IOT of Customer Facing Applications in Marketing, Sales and Customer Service to Create Great Customer Experiences


7 Principles To Drive Success Factors For CMOs to Thrive When Leading Customer Experience

As brands realize Customer Experience Management is key to their overall strategy and long-term growth, our research at Constellation found CMOs should consider the following 7 principles when leading customer experience initiatives:

  1. Bring passion about the brand you work for and drive cross-functional collaboration and lead organizational change
  2. Focus on both communications and brand guardianship as well as innovation, product and business responsibilities
  3. Balance the brand view and the business view so the CEO takes you seriously
  4. Gain mastery of technical and non-technical skills: it’s critical
  5. Use data and predictive insights to deliver real-time, optimized customer experiences
  6. Evolve into a strong, well-balanced leader of cross-functional teams and groom successors and
  7. Gain design-thinking experience.

Leaders of Customer Experience Management must have an emotional tie to the brand, identify with it and want to share the value it brings to customers. The CMO must be passionate about championing the customer experience and leading the development of the strategies, activities and tactics to create and sustain demand. Marketing must become the cross-functional voice of the customer. Having some organizational change management skills is very helpful to be able to lead the change, and is an inherent part of the changing role of the CMO, especially if they take on an end-to-end customer experience position.

The Reward for being a Great CMO? With a winning brand, you will be a CMO that not only knows how to adapt to change, but actually anticipates and drives it. You will be a CMO that knows how to cascade change down and across an organization so the changes to roles, processes, technology and its integration are accepted. You will be able to accomplish this by leading the employees in all departments. You will be able to structure teams to establish a culture that embraces change.
Your leadership will cut across functional department boundaries and get everyone on board, behind a vision and into a new way of working collaboratively. This may mean fixing processes that are broken or that no longer make sense. The reward is knowing that you have created an environment where cross-functional teams are not threatened by change, but instead embrace it and find ways to optimize the opportunities change brings.
What Does Leadership Have To Do With It? You will need to be a great leader. Just because someone is appointed to a position does not mean they actually have all the skills to get people to follow a new way of doing things. Asking for feedback on leadership skills is key prior to taking a new role. The innovation you will be responsible for can come in the form of how a brand enables customers to find, consume, participate in, talk about and share content about the brand.
Customers often control a majority of the dialogue about the brand and Marketing must be ready to talk directly to customers. This is new. In the past, marketers were accustomed to pushing content or campaigns out, but not having to respond. Social and digital media completely changed that with the likes of Facebook, Twitter, and customer communities. Influencing others is key, especially when communicating and engaging with so many different departments, with different agendas and success criteria. Often Marketing delivers a brand promise and other departments, like Customer Service, is tasked to deliver on it. So collaboration is key.
People Want to Follow Great Leaders. Times have changed, customer expectations have changed and now brands have to follow suit. Ask yourself, “Would you follow you?Are you able to lead the traditional responsibilities a CMO has had as well as the whole customer experience, which requires you to collaborate with many functional departments?  How is your company handling the leadership of customer experience?
Read my latest research report, Should the CMO Lead the Customer Experience?  Download the table of contents and an excerpt of the report here:
@DrNatalie, VP and Principal Analyst, Constellation Research
Covering IOT and Customer Facing Applications in Marketing, Sales and Customer Service that Create Amazing Customer Experiences

Should the Chief Marketing Officer (CMO) Oversee the Whole Customer Experience?

Should CMO Lead The Whole Customer ExperienceCustomers, Value Chain and The Customer Experience Imperative Should the CMO oversee the whole customer experience? Today, the value chain in business has gone from products that became commodities to services that fuel anticipation of superb customer experiences that go beyond anything customers have expected previously. These new customer expectations have put pressure on companies to deliver on these experiences, which affect the revenue, margin and profits of a company. Brands are under a new type of pressure to keep the right customers and ensure that each of those customer’s experiences live up to their customer’s expectations. In order to make that happen, especially in large organizations, someone has to have customer experience as their primary responsibility and also have the clout to improve it. This is not your grandpa’s CRM. It’s starts with strategy and difficult leadership questions.

The big question? Who should lead the entire customer experience? With the shift to digital marketing, electronic commerce, social media and mobile interactions, brings a massive transformation to how brands and organizations engage prospects and customers. Customer Experience Management is a major pillar in many B2C and B2B organizations’ efforts to engage and retain customers. As it gets more complicated to engage and retain customers, organizations are realizing there is more to the job of customer experience than many first realized. This is in part because providing superb customer experiences often means getting many different departments or functional areas to collaborate, especially when they had not been in the habit of doing so before. Many times the reason for the lack of collaboration and why it has not happened before is because it’s not easy. Again, it’s not your grandpa’s CRM – it’s not about technology really. It’s really starts with a cultural mindset.

Falling Through The Cracks? There are many points along the customer experience journey where an organization can miss the mark and not even come close to meeting customer expectations. However, market leaders realize the future requires proactive, digital online engagement, integrated with in-person and/or in-store experiences to support the strategy. In this research we spoke to many leaders to find out how they are tackling the issues around customer experience and leadership and how best to lead this key strategic initiative in their organization.

The Research Found: The Role of Chief Marketing Officer Is Undergoing Fundamental Transformation, Yet Few Are Ready  As we explored the readiness, rewards, risks and gottcha’s for a CMO to step into an all-encompassing role to deliver the end-to-end customer experience, Constellation identified what CMOs are going through as they are being asked to add more to their “already” full plate. As they lead their organizations to become more customer-centric by creating and maintaining top-notch customer experiences, they helped us identify issues that can inhibit a CMO’s success –if how the business is run and the role of the CMO itself –doesn’t change. Here is a condensed version of the challenges we learned CMOs are facing:

10 challenges of the CMO in leading the customer experience natalie petouhoff constellation research


1. Confusion abounds on who should lead (own) the customer experience.

2. Agile, design-thinking is required to lead changes needed for successful customer experience.

3. Marketing is often focused on communications rather than innovation, product development and business innovation.

4. Marketing only recently became more accustomed to being highly measured, so building the business case for the additional responsibilities of the “new” CMO role may be difficult.

5. The Consumerization of IT has created often unfulfilled customer experiences.

6. The abundance of data requires immediate analysis and action to provide meaningful mass personalization at scale.

7. The plethora of data requires a data management and utilization strategy

8. Marketing can be isolated from other departments that affect customer experience and that isolation hurts the ability to lead change.

9. Marketing can be isolated from other departments that affect customer experience and that isolation hurts the ability to lead change.

10. Customer experience requires a highly collaborative individual to lead cross- functional collaboration.

The truth is there is not any “right” way to lead and deliver customer experience. Every single company has to think about their brand, the type of customer experience they want to deliver and their ability to do that consistently. As products and services have become commoditized, the last frontier to compete on is differentiation of the customer experience, so it is something that is more important than ever. What’s your take on who should lead the customer experience in your organization and why? Click here for more of what we found and read my latest research report, Should the CMO Lead the Customer Experience?  Download the table of contents and an excerpt of the report here:

@DrNatalie, VP and Principal Analyst, Constellation Research

Covering IOT of Customer Facing Initiatives in Marketing, Sales and Customer Service that Create Great Customer Experiences


Salesforce Empowers UCSF to Study Benefits of Personal Approach to Breast Cancer Screening

Precision Medicine Has Arrived: A research team at UC San Francisco has won a five-year award of $14.1 million from the Patient-Centered Outcomes Research Institute (PCORI) to investigate whether a personalized approach to breast cancer screening is as safe and effective as annual mammograms. The project, called the WISDOM study, will be led by breast cancer researcher Laura Esserman, MD, MBA, professor of surgery and director of the Carol Franc Buck Breast Care Center at the UCSF Helen Diller Family Comprehensive Cancer Center. The Salesforce Foundation has similarly partnered with the Athena Breast Health Network to provide generous support of our important joint efforts., an enterprise cloud computing company, is helping to revolutionize how organizations collaborate, communicate and share important information

“The controversy surrounding breast cancer screening has left women and their providers frustrated and confused,” said Esserman. “The time has come to put the controversy to rest.”

More on the Actual Breast Cancer Study: The five-year study – a UC Health systemwide effort with participation from all five UC medical centers – will involve approximately 100,000 women 40 to 80 years old. It will test a more targeted approach to breast cancer screening: those at higher risk are screened more often and those at lower risk are screened less often. Annual screening will be weighed against a personalized schedule of screening based on each woman’s individual risk.

“This pragmatic trial will allow us to learn who is at risk for what type of breast cancer, and to continue to refine our approach to screening, potentially leading to less screening for those at very low risk and more for those at greater risk,” Esserman said. “It will enable us to focus on prevention as well. If our study is successful, fewer women will suffer from the anxiety of false-positive mammograms and unnecessary biopsies, and more women will gain a realistic understanding of their personal risk of breast cancer, which may reduce general worry about breast cancer.”

How Will The Study Work? Women will be invited to be randomized (assigned by chance) to either the personalized or the annual screening arm. The two strategies will be compared to determine whether personalized screening is as safe as annual screening and whether it will reduce false-positive results and over-diagnosis.

Investigators also will determine whether women will readily accept personalized screening and whether knowledge of their own risks – and the reasons for their personalized screening regimen – will reduce, or at least not increase, anxiety about breast cancer. Additionally, the researchers will determine whether the personalized approach will lead to more of the highest-risk women deciding to use strategies that may prevent breast cancer.

Participants in the personalized screening arm will receive a risk assessment that will evaluate family and medical history, breast density, and tests for genes linked to the development of breast cancer.

Those with the highest personal risk of developing breast cancer or cancers that grow more quickly will receive recommendations to begin screening at an earlier age, receive mammograms more often, and continue screening until they are older. Those with the lowest personal risk will begin screening later, screen less frequently, and stop screening earlier. No woman will be screened less often than is recommended by the U.S. Preventive Services Task Force guidelines.

What Will The Outcomes Be? “We will learn from each woman who participates, and each woman will be equipped equally with more informed options to better personalize her medical care,” said Alan Ashworth, PhD, FRS, president of the UCSF Helen Diller Family Comprehensive Cancer Center and senior vice president for cancer services of UCSF Health. “This is a significant rethinking of breast cancer risk assessment and is a great example of how the UCSF cancer center is working to fully integrate cancer care with research for patient benefit.”

Participants in the breast cancer study will be drawn from the Athena Breast Health Network, a collaboration of the five University of California (UC) medical centers to drive innovation in breast cancer prevention, screening and treatment.

All eligible women from participating health plans who receive breast cancer screening at a UC medical center will be able to participate. The first health plan to participate is UC Care, a self-insured PPO plan for UC employees and retirees that offers care provided by UC’s medical centers. The first insurer to participate is Blue Shield of California, which has created a policy that will allow reimbursement for study-related services for members who are enrolled in the WISDOM trial while data are still being gathered about the safety and efficacy of personalized breast cancer screening. Discussions are underway with additional health plans and insurers.

“Blue Shield of California is pleased to support this important work to improve breast cancer screening and prevention,” said Marcus Thygeson, MD, MPH, chief health officer at Blue Shield of California. “The current ‘one size fits all’ screening approach doesn’t do enough to reduce breast cancer deaths while also causing women to undergo unnecessary testing and treatment that harms their quality of life. This study promises to help find a better approach to breast cancer prevent and treatment, which will benefit our entire community.”

UC’s systemwide Center for Health Quality and Innovation will partner with Athena on the project to help provide value-based care.

“This project is a paradigm shift for preventive screening, harnessing UC’s system-wide strengths to advance care for Californians,” said John Stobo, MD, executive vice president of UC Health. “We’re thrilled to be able to offer this screening trial to UC employees and the broader public.”

The breast cancer study is one of five projects selected for PCORI funding totaling $64.1 million. The award was approved pending completion of a business and programmatic review by PCORI staff and issuance of a formal award contract to UCSF.

“This project was selected for PCORI funding not only for its scientific merit and commitment to engaging patients and other health care stakeholders in a major study conducted in real-world settings, but also for its potential to answer an important question about breast cancer screening and fill a crucial evidence gap,” said PCORI Executive Director Joe Selby, MD, MPH. “We look forward to following the study’s progress and working with UCSF to share its results.”

PCORI is an independent non-profit research institution. Its mission is to fund research that will provide patients, their caregivers, and clinicians with the evidence-based information needed to make better-informed healthcare decisions. For more information about PCORI’s funding awards, visit the Research and Results page on

UCSF is the nation’s leading university exclusively focused on health. Now celebrating the 150th anniversary of its founding as a medical college, UCSF is dedicated to transforming health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It includes top-ranked graduate schools of dentistry, medicine, nursing and pharmacy; a graduate division with world-renowned programs in the biological sciences, a preeminent biomedical research enterprise and top-tier hospitals, UCSF Medical Center and UCSF Benioff Children’s Hospitals.

Having lost my mom to cancer, this particular project is very near and dear to my heart.

@drnatalie, VP and Principal Analyst, Constellation Research


Salesforce Unveils Breakthrough Salesforce IoT Cloud, Powered by Salesforce Thunder

Connected World, Disconnected Data: The Answer? IOT Cloud

The combination of mobile, social, sensor, wearable and cloud technologies has triggered a deluge of data. More than 90 percent of the world’s data has been generated over the last two years. And, with the number of connected devices projected to reach 75 billion by 2020, the volume of data available is expected to grow exponentially. Without making sense of all this data, we just have a ton of nothingness and a lot of talk about possibility. But it’s time for possibility to turn into probability. And that’s what is in store for companies that are looking at the IOT Cloud.

This world of connected devices and digital content presents an enormous opportunity for companies to take advantage of the new data. In a June 2015 report, the McKinsey Global Institute estimates that IoT applications may have a potential economic impact of as much as $11.1 trillion per year by 2025. However, businesses have been unable to capitalize on the vast volume of data from the Internet of Things.

Salesforce IoT Cloud, Powered by Thunder—Connecting to the Internet of Customers IoT Cloud empowers businesses to connect data from the Internet of Things, as well as any digital content, with customer information, giving context to data and making it actionable—all in real-time. Thunder, built on a massively scalable, modern architecture, can “listen” to the connected world, ingesting billions of events a day, from any source. IoT Cloud’s capabilities include:

  • Listen to the World at IoT Scale: IoT Cloud connects everything to Salesforce. In addition to the Internet of Things, connecting to phones, wearables, windmills and industrial turbines and other devices, IoT Cloud connects data from websites, social interactions and more to Salesforce. By connecting the billions of real-time events and digital content with Salesforce, the IoT Cloud brings customer context to transactional data.

  • Trigger Actions with Real-time Rules: With IoT Cloud, business users can use intuitive, point- and-click tools to define, modify and set rules and logic for events that can trigger actions across Salesforce. A global fleet management company, for example, can enforce passenger safety standards by setting filters for “hard brakes” or “hard accelerations” and defining rules that trigger in-car sensors to log service cases reporting possible instances of erratic driving. Or, a national retailer holding a holiday sale can set rules based on loyalty program status, inventory or sales performance, triggering retail beacons to send discount offers to in-store shoppers in real-time.

  • 1:1 Proactive Engagement through Salesforce: IoT Cloud seamlessly works across the Salesforce Customer Success Platform to surface insights and trigger real-time 1:1, personalized actions for sales, service, marketing or any other business process. For example, a thermostat provider can parse through billions of events gathered from weather forecasts, sensors and temperature settings to proactively alert customers on how to manage their HVAC usage within their predefined budget. Or, a vehicle assistance service partnering with an auto brand can send personalized offers on behalf of local dealers based on sensor data that tracks fluid levels and mileage.

IoT Cloud connects billions of events from devices, sensors, applications and more from the Internet of Things to Salesforce—enabling companies to unlock insights from the connected world. IoT Cloud is powered by Salesforce Thunder, a massively scalable, real-time event processing engine that enables Salesforce customers to personalize the way they sell, service, market… IoT leaders ARM, Etherios, Informatica, PTC ThingWorx and Xively LogMeln join Salesforce’s ecosystem to accelerate IoT Cloud customer success. Companies including Emerson and Pitney Bowes look to connect with their customers in powerful new ways with IoT Cloud.

Marc Benioff, chairman and chief executive officer, Salesforce said, “Salesforce is turning the Internet of Things into the Internet of Customers. The IoT Cloud will allow businesses to create real-time 1:1, proactive actions for sales, service, marketing or any other business process, delivering a new kind of customer success.”

The IOT Cloud is the beginning of making sense of all the data turn information into actionable insights that really move the needle on a businesses growth, revenue, and bottomline. It’s time technology delivered on the promise of yesterday year and that time is now. To see how it can work, check out this video.

@DrNatalie, VP and Principal Analyst, Constellation Research


Microsoft and Salesforce Strengthen Strategic Partnership at Dreamforce 2015

Sometimes it does take a village. Yesterday’s product development would have been a bunch of developers, with lot’s of diet coke, cheese burgers and very late days and nights programming like crazy. But today, product development has changed. How? More and more companies are collaborating. Why? It does take a village to create internal collaboration employee experiences and external-facing customer experiences that even begin to meet what people want.

And that’s what is significant about today’s announcement about Microsoft Corp. and Salesforce’s plans to extend their strategic partnership to connect the Salesforce Customer Success Platform to Microsoft Office productivity apps and services. The two leaders plan to deliver new solutions that integrate Salesforce with Skype for Business, OneNote, Delve and Windows 10 to empower companies to connect with their customers and collaborate more effectively.

What possibilities does the collaboration bring to the table? Microsoft and Salesforce have committed to working together to bring the following solutions to life:

  • Skype for Business Integration with Salesforce Lightning Experience: Salesforce will integrate Skype for Business (formerly known as Lync) into its new Lightning Experience, a modern and re-imagined Salesforce that combines an intelligent new user experience with proven best practices that enable people to work faster and smarter. Office 365 customers will be able to use Skype for Business to create Web meetings, determine if colleagues are online or not, click to chat and make voice and video calls from the Salesforce Lightning Experience. A preview is anticipated in the second half of 2016.

  • OneNote Integration with Salesforce Lightning Experience: Users will be able to associate notes with Salesforce records, and view and edit notes directly in OneNote from the Salesforce Lightning Experience. A preview is anticipated in the second half of 2016.
  • Salesforce Integration with Office Graph and Office Delve: Enabled by the Office Graph, an open ecosystem for sharing, collaboration and discovery, Office 365 users will be able to view and discover Salesforce content in Office Delve, such as sales opportunities, customer accounts and service cases. Availability is anticipated in the second half of 2016.
  • Salesforce1 Mobile App for Windows 10: Salesforce will deliver a Windows 10 app to empower sales teams to move deals forward while on the go, using their favorite Windows device. Availability is anticipated in the second half of 2016.  

What are some of the comments on this collaboration? 

  • “Customer success is at the heart of everything we do at Salesforce, including our partnership with Microsoft,” said Marc Benioff, Chairman and CEO, Salesforce. “Our collaboration has been so successful, now we’re doubling down and delivering even more innovation that will help our mutual customers be more productive and connect with their customers in a whole new way.”

  • “Furthering our mission to empower every person and organization on the planet to achieve more, is the motivating force behind our partnership with Salesforce,” said Satya Nadella, CEO, Microsoft Corp. “As a platform and productivity company, we are focused on bringing together the best of Microsoft Azure, Office and Windows with partners like Salesforce to empower our mutual customers to network, collaborate, communicate and discover information in more effective ways.”
  • “As a global company with more than 400 brands, we are always looking for ways to strengthen collaboration across departments and take the complexity out of work,” said Paulo De Sa, VP Employee Services Technology, Unilever. “Together, Salesforce and Microsoft Office are helping us create an integrated digital workplace where our 170,000+ employees around the world can be more productive and connect with each other and with customers like never before.”

The Two Companies Are Building on a Foundation of Success
These new integrations will build on existing joint solutions that enable mutual customers to be more productive than ever before, including:

  • Salesforce Files Connect integration with SharePoint and OneDrive for Business

  • Salesforce Wave Connector for Excel

  • Salesforce integration with Power Query for Excel

  • Salesforce Mobile SDK for Windows

  • Salesforce1 for Windows 8.1 Phone Preview

  • Power BI for Office 365 integration with Salesforce.

My POV: I am very happy to see collaboration at this level. For two reasons. One is reducing attrition. Millennials have expectations of work that the Baby Boomers didn’t. At least up until now. Now even Baby Boomers want more from their workplace. And the second reason is because customers want an experience that is going to keep them from defecting. Instead of trying to dominate the marketplace, these two companies see the wisdom in the collaboration. Never before does 1 + 1 = 6. Did I add that wrong? Nope. What I mean by that is, in the name of collaboration, the value is exponential to all those involved.

To Learn more about the partnership visit:

@DrNatalie, VP and Principal Analyst, Constellation Research