What if we have been approaching customer and employee experience backwards?

A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale.

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What if we have been approaching customer and employee experience backwards?

A bold new look at how technology can become a force multiplier to deliver more empathy and integrate deeper, more personalized human connections into everyday business interactions at scale.

Most leaders believe they provide great customer and employee experiences, yet survey after survey reveals a sad truth: most customers and employees don’t agree.

Empathy in Action: How to Deliver Great Customer Experiences at Scale

Based on millions of customer interactions and more than a decade of work on the front lines of helping some of the world’s largest brands create true engagement, authors Tony Bates and Dr. Natalie Petouhoff have developed a bold set of criteria so leaders can see their businesses through the lens of the customer and the employee to radically disrupt and grow their businesses.

Why is customer and employee experience often lacking? How can experiences be delivered via empathy in action to garner trust and earn loyalty?

And what will it take to go beyond the tired declarations that customers or employees are the top priority and actually build a workforce that believes and practices this every day? Rather than offer lip service to these often-misunderstood ideals, this surprising book offers a new take on how to build businesses that no longer compromise the customer and employee relationship and instead make it the top priority.

Through case studies, stories of impact and a fascinating new framework for creating customer- employee centric experiences, Tony Bates and Dr. Natalie Petouhoff demonstrate how leaders can disrupt industries with their exponential Empathy in Action Business Flywheel.






Along the way, the we challenge business leaders and the investment community to account for the financial value of customers and employees by illustrating how experiences can be a financial driving force. It starts by making Empathy in Action the priority.
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Dr. Natalie Petouhoff

As a Business Consultant, Natalie helps brands reduce costs and increase revenue by transforming the customer and employee experience. Many companies think she wants them to spend more for empathy to work as a business concept. She’s not advocating pizza parties or creating Kumbaya factories. Dr. Natalie is asking executives to evaluate how and on what, they are spending now.

Empathy in Action means spending less. This is particularly important in this economic climate. And it’s only with a focus on empathy that they will receive the increases in savings and revenue. This is a paradigm that many are puzzled by until they see it in action. Empathy means action; action informed by feedback from the two most important assets in a company — customers and employees.

Natalie’s career spans many years in technology and customer and employee experience, holding positions in and consulting at companies including Salesforce, Hulu, Marriott, General Motors, General Electric, Sony Pictures Entertainment, Weber Shandwick, Forrester Research, PWC Consulting, Hughes Electronics, Pepsi, Verizon, Best Buy, Procter & Gamble, Chevrolet, and Electrolux.

Her Ph.D. in Material Science and Engineering from the University of California and years as a “rocket scientist” provide her with the left-brain skills to strategically analyze how things work and redesign the world for a better future. In her endeavors, Natalie has focused on the interplay between the evolution of technology and who we are as humans. From her early days as an engineer, she remains a true believer in “what is good for employees and customers is ultimately what is also good for companies.”

As a speaker at the paradigm-shifting Singularity University Summit and participant in Abundance360, she’s been captivating executives with her ideas on a brand new business model and the rapid advancement, use, and impact of exponential technologies and how they are reshaping our lives and businesses. Natalie’s current passion is shifting outdated paradigms by juxtaposing current beliefs with seemingly contradictory ones to reveal insights to drive the future of work, customer experiences, businesses, and humanity forward. She believes we can imbue technology with our hopes and dreams for a future focused on bettering humanity. We just need to understand what we are optimizing for and why. Follow her here on Linkedin

Tony Bates

Tony is the Chairman and Chief Executive Officer of Genesys®. He leads the company’s strategy, direction, and operations in more than 100 countries and oversees a global team of more than 5,000 employees. Tony has decades of experience steering business-to-business and business-to-consumer companies through major market transitions and rapid scaling. A passionate technologist at heart, Tony began his career in network operations and internet infrastructure, teaching himself to code during his daily train commute.

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The Business Case for Empathy

Are you ready to understand the business case for empathy and how you can reduce costs and increase revenue? Reach out to Dr. Natalie to learn more!
Be a part of an industry-wide conversation about how exponential technologies can enable a more empathetic world.
Copyright ©2021 Genesys. Patents Pending. All rights reserved. Genesys, the Genesys logo, Empathy in Action, Experience as a Service, Empathy Pillars, Systems of Empathy, Empathy in Action Flywheel, Employee Experience Orchestration, Customer Experience Orchestration, The Experience Index and the Systems of Empathy Experience Orchestration are trademarks or registered trademarks of Genesys. All other product and company names may be trademarks or registered trademarks of their respective holders. Usage does not imply any affiliation with or endorsement by the holder.