
How to bring empathy to your customer experience strategy
Original Article Published on Martech.org by Kim Davis “You have two assets without which you cannot have a business – customers and employees,” said Natalie
Based on millions of customer interactions and more than a decade of work on the front lines of helping some of the world’s largest brands create true engagement, authors Tony Bates and Dr. Natalie Petouhoff have developed a bold set of criteria so leaders can see their businesses through the lens of the customer and the employee to radically disrupt and grow their businesses.
In the Media
Original Article Published on Martech.org by Kim Davis “You have two assets without which you cannot have a business – customers and employees,” said Natalie
Original Article Published on Forbes.com Joseph Pine and James Gilmore introduced the idea of the Experience Economy in 1998. Fast forward to this year, in
Original article by Adrian Swinscoe, Published on Forbes.com I’ve long advocated about the importance of empathy in customer experience, the need for more of it
Natalie a Senior Customer Experience Strategist and Business Consultant at Genesys®. Her career spans many years in technology and customer and employee experience, holding positions in and consulting at companies including Salesforce, Hulu, Marriott, General Motors, General Electric, Sony Pictures Entertainment, Weber Shandwick, Forrester Research, PWC Consulting, Hughes Electronics, Pepsi, Verizon, Best Buy, Procter & Gamble, Chevrolet, and Electrolux.
Tony Bates
He swiftly gained the business acumen to advance into trusted executive roles at some of the world’s most respected global SaaS companies.
His career highlights include leading the Service Provider business at Cisco, growing its Enterprise and Commercial division to more than $20 billion in annual revenue. He also served as CEO of Skype, where he was responsible for expanding the business to over 170 million connected users. Once Skype was acquired by Microsoft, Tony became President where he was responsible for unified communications before serving as Executive Vice President of Business Development and Developers.
In addition to his role at Genesys, Tony continues to serve on the board of directors at both VMware and eBay.
Empathy in Action, X, Y and Z are trademarks of Genesys