Based on millions of customer interactions and more than a decade of work on the front lines of helping some of the world’s largest brands create true engagement, authors Tony Bates and Dr. Natalie Petouhoff have developed a bold set of criteria so leaders can see their businesses through the lens of the customer and the employee to radically disrupt and grow their businesses.
And what will it take to go beyond the tired declarations that customers or employees are the top priority and actually build a workforce that believes and practices this every day? Rather than offer lip service to these often-misunderstood ideals, this surprising book offers a new take on how to build businesses that no longer compromise the customer and employee relationship and instead make it the top priority.
In the Media
Atticus in To Kill a Mockingbird states, “You never really understand a person until you consider things from their point of view … until you climb
Are you ready to deliver personalized experiences at scale? This assessment evaluates your readiness, strengths, and opportunities for improvement. Reach out to Dr. Natalie to learn more !
Tony is the Chairman and Chief Executive Officer of Genesys®. He leads the company’s strategy, direction, and operations in more than 100 countries and oversees a global team of more than 5,000 employees. Tony has decades of experience steering business-to-business and business-to-consumer companies through major market transitions and rapid scaling. A passionate technologist at heart, Tony began his career in network operations and internet infrastructure, teaching himself to code during his daily train commute.