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Progression of Marketing Decision Making to Innovation and Revenue Creation

The CMO is Dead: CMOs Use Big Data To Become Chief Revenue And Innovation Officers

I know you’ve seen these types of dramatic headlines before: The CMO is dead. But in actuality, the roles in marketing, sales, and customer service that once governed how business “gets done” are shifting. This best practices report, Data-Driven Marketing … [Read More...]

April 7-9 2014: Marketo Marketing Nation Summit

I'm thrilled to be attending the Marketo Marketing Nation Summit 2014. Here is more information if you're interested in joining me: Conference … [Read More...]

Adobe Summit March 24-28, 2014 | Salt Lake City, UT

I'm looking forward to attending the Adobe Summit this year in Salt Lake City. Thinking about join me? Here are the top reasons why you should attend: Make the most of every opportunity Summit will give you the inspiration, tools, and know-how to … [Read More...]

Excerpt from “The Social Engagement Rankings of the Top 15 Cosmetic Brands”

Why did Facebook develop EdgeRank? Are you one of those brands spending hundreds of thousands or millions of dollars on creating content for … [Read More...]