by Dr. Natalie | Feb 24, 2017 | Customer Experience, Customer Service, CX, Digital Marketing, Facebook, Internet, Social Networks, Social PR, Marketing and Advertising
TweetThere is no question that social media has earned its spot in every business’ digital marketing strategy. The rise of social platforms such as Facebook, Twitter, Instagram and LinkedIn have forever shaped the way users express themselves online. Nowadays, almost...
by Dr. Natalie | May 24, 2016 | Branded, Customer Experience, Digital Marketing, Internet, Marketing Optimization, Social Mobile, Social Networks, Technology
TweetDigital business is increasing the potential monetary value of data, but most companies aren’t leveraging this valuable resource. Smart devices, mobile technology and social media are increasing the volume and variety of customer data available at an...
by Dr. Natalie | Feb 24, 2016 | Customer Experience, Customer Service, Dr. Natalie's Blog, Internet, ROI of Customer Care, ROI Of Customer Experience, ROI of Customer Service, ROI of Social Media, Social CRM, Social Media Monitoring, Social Mobile, Social Networks, Social PR, Marketing and Advertising, Social Selling
TweetOld Marketing Funnel Days: In the days before social media, marketers would target key customers and go through an awareness, desire, interest and then action (buying) process; essentially the old marketing function. The marketer would start with a large number...
by Dr. Natalie | May 21, 2015 | B2B Customer Success Management, Chief Revenue Officer, CMO, Conferences, Customer Experience, Customer Service, Customer Success Management, Digital Marketing, Dr. Natalie's Blog, Online Communities, Organizational Change Management
TweetSocial Customer Care Social Customer Care, simply put, has become an expectation amongst consumers. Social Customer Care is one of the most important aspects of the customer experience. Telling your community that you’re accessible on social channels...
by Dr. Natalie | May 21, 2014 | Chief Revenue Officer, CMO, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog, Featured, Leadership, Organizational Change Management
TweetLithium Launches Inaugural Customer Expectations Survey. This study shows how online experiences are essential to American life. Americans evenly split on whether to give up good sex or good Internet if forced to choose. My POV: Are you kidding me? What happened...
