Guest Post: Increase Your Social Media Engagement with These Proven Strategies

Guest Post: Increase Your Social Media Engagement with These Proven Strategies

TweetThere is no question that social media has earned its spot in every business’ digital marketing strategy. The rise of social platforms such as Facebook, Twitter, Instagram and LinkedIn have forever shaped the way users express themselves online. Nowadays, almost...
Social Cloud Customer Service Has Dismantled the Old Marketing Funnel

Social Cloud Customer Service Has Dismantled the Old Marketing Funnel

TweetOld Marketing Funnel Days: In the days before social media, marketers would target key customers and go through an awareness, desire, interest and then action (buying) process; essentially the old marketing function. The marketer would start with a large number...
Making Social Customer Care Great Marketing

Making Social Customer Care Great Marketing

TweetSocial Customer Care Social Customer Care, simply put, has become an expectation amongst consumers. Social Customer Care is one of the most important aspects of the customer experience. Telling your community that you’re accessible on social channels...
Lithium Launches Study: Americans Torn Between Good Internet and Sex: Are Our Values Out of Wack?

Lithium Launches Study: Americans Torn Between Good Internet and Sex: Are Our Values Out of Wack?

TweetLithium Launches Inaugural Customer Expectations Survey. This study shows how online experiences are essential to American life.  Americans evenly split on whether to give up good sex or good Internet if forced to choose. My POV: Are you kidding me? What happened...

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