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The Social Consumer – An Interview WIth Mike Krigsman and Vala Afshar at the NMX Conference

The Social Consumer – An Interview WIth Mike Krigsman and Vala Afshar at the NMX Conference

TweetI had the opportunity to interview Mike Krigsman and Vala Afshar at the NMX Conference about their views on the intersection of the social consumer and businesses. What do businesses need to understand about the social consumer? What mistakes are they making? And...
Could Social Media Monitoring Have Saved Netflix & Blockbuster from Themselves?

Could Social Media Monitoring Have Saved Netflix & Blockbuster from Themselves?

TweetI teamed up with my friend Jennifer Tyler, @JenHowell4, at Sysomos and we did a little social media monitoring on the Netflix situation. One of the goals of this blog post is to show that data can be used to tell a story. When you tell a story, the audience...

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