by Dr. Natalie | Sep 22, 2014 | Big Data, Chief Revenue Officer, CMO, Conferences, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog
In thinking about the value of the information companies can obtain about their customers, their products and services, etc… from structured and unstructured data, who do you think should lead this effort in an organization? Each department – Marketing,...
by Dr. Natalie | Apr 18, 2014 | Chief Revenue Officer
My report is about how CMOs can use big data and analytics to transform marketing decision-making and advance corporate innovation by using big data to optimize your marketing efforts. The way I went about writing this report was I interviewed both vendors and CMOs...
by Dr. Natalie | Apr 13, 2014 | Big Data, Chief Revenue Officer, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Organizational Change Management
I know you’ve seen these types of dramatic headlines before: The CMO is dead. But in actuality, the roles in marketing, sales, and customer service that once governed how business “gets done” are shifting. This best practices report, Data-Driven Marketing Campaign...
