Keynote Speaker 9/19/13: “Social Media and Big Data: A Match Made in Heaven?” Register Now!

Join the NYC Tri-State TDWI Chapter on September 19th to find out.  Register here.

tdwi

As social media has moved from marginal to mainstream, what are the behind-the-scenes implications, prerequisites and constraints imposed by this new social media world order? What are the opportunities and challenges for data warehousing, IT and business innovation? How do they – or do they – all need to change to accommodate new market circumstances?

Our keynote speaker for September 19th, Dr. Natalie Petouhoff, renowned author, lecturer, teacher and social media evangelist, will explore the business impact of social media from a holistic approach. New and emerging data streams are both a stress and an opportunity for the IT department: a stress, in having to meet the challenge of understanding the market and adapting with new tools, systems, procedures and integration requirements. But also an indisputable opportunity for the IT, data collection and warehousing departments to raise their profile. They are now empowered to deliver new insights, answering questions that were ignored previously and working in partnership with sales and marketing as never before.

In this forum, we will address the following questions:

  • How can back office operations, IT and data collection work more effectively with the front office to achieve business objectives?
  • How do you effectively integrate social media with the back office?
  • How do increasing needs for speed of information processing and connectivity on the back end relate to engagement and branding on the front end?
  • What are the metrics and KPIs that matter?
  • Call centers: are they a new research tool?  What is their role in providing business insights?
  • On what new analytical methods do we need to focus for best practices?
  • To what extent has social media influenced social or collaborative business?

Keynote Speaker Bio:

Dr. Natalie Petouhoff, CEO, Social Business Builders: The Results Group, Ph.D., Engineering, Social Media Measurement and ROI Best Practices Expert, former Forrester Analyst, Adjunct Professor at the Anderson School at UCLA, is also a noted author, speaker and management consultant.

Dr. Natalie has management consulting as well as organizational change management experience. As a Forrester Analyst, she wrote the world’s first social media ROI model for PR, marketing and customer service. She’s guided CRM, Customer Service, Marketing, PR and Social Media professionals and C-level executives to develop customer-facing business strategies that drive revenue and increase margins.

REGISTRATION

The seminar is open to all business, analytics and information technology managers, with an interest in Business Intelligence, Data Warehousing, Analytics and Healthcare.  There is no fee to attend our program, although pre-registration is required.  Visit the <<TDWI Chapter Registration Link >> or the <<NYC Tri-State Area Chapter>> page to register.

WHO SHOULD ATTEND:

  • Information Technology Managers, Business Analysts and Data Professionals interested in Business Transformation and Software
  • Call Center Managers, Data Collection and Data Warehouse Professionals Challenged by Big Data Collection, Analysis and Social Media
  • Marketing Executives BI/DW professionals with an interest in Social Media and ROI Measurement

Network Before, During and After the event

Follow us on Twitter: @TDWINYC

Event Hashtag: #TDWINYC

Join our LinkedIn Group: TDWI NYC Tri-State Area Chapter

What TDWINYC is about

∎ Analytics ∎ Business Intelligence ∎ Best Practices ∎ Big Data ∎ Big Data in Healthcare, Finance, Government ∎ Big Table ∎ Business Analytics ∎ Cassandra ∎ Cloud Computing  ∎ Data Warehousing ∎ Data Visualization ∎ Decision Management ∎ Hadoop Innovation ∎ IT ∎ MapReduce ∎ Operations ∎ Operations Research ∎ROI ∎ Results ∎ Social Media ∎ Business Success ∎

We look forward to seeing you!

At Social Business Builders,
we work with brands & software companies to deliver increased revenue and decreased costs.
Our Motto? Learn. Share. Grow!

@DrNatalie L. Petouhoff
310-919-8467

Want to see how to get an ROI from Social Media? Check out these fun videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company

Here’s My book on How Businesses can Drive Sales on Facebook: Like My Stuff: How To Monetize Your Facebook Fans

Want to get more info on the business use of social media? Connect with me here:
Twitter:
 @drnatalie
LinkedIn: DrNataliePetouhoff
G+ : Google Plus posts
Facebook: https://www.facebook.com/natalie.petouhoff

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Mark Horvath Interview – NMX – TheSocialNetworkShow.com

I got to interview one of my favorite people in the world, Mark Horvath. In 2008, Mark Horvath, now known to many as @hardlynormal, set out to film the stories of America’s homeless and share them with as many people as possible on InvisiblePeople.tv. Since then, he has become an internationally recognized activist and ambassador for the millions of individuals and families who reside in shelters, motels, tents along the streets and under highway bridges across the country.

Mark is changing the way people look at social media, and I’m thrilled to say that I’m going to have him speak at my UCLA class. In this interview, I got to pick Mark’s brain about social media and the great things it can accomplish.

InvisiblePeople.tv goes beyond the rhetoric, statistics, political debates, and limitations of social services to examine poverty in America via a medium that audiences of all ages can understand, and can’t ignore. The vlog puts into context one of our nation’s most troubling and prevalent issues through personal stories captured by the lens of Mark Horvath – its founder – and brings into focus the pain, hardship and hopelessness that millions face each day. One story at a time, videos posted on InvisiblePeople.tv shatter the stereotypes of America’s homeless, force shifts in perception and deliver a call to action that is being answered by national brands, nonprofit organizations and everyday citizens now committed to opening their eyes and their hearts to those too often forgotten.

In 2010 InvisiblePeople.tv launched We AreVisible. WeAreVisible.com’s mission is to give people dealing with poverty and homelessness the tools they need to get online and have a voice. The site teaches them how to sign up for email, open a Twitter account, join Facebook, create a blog and, in general, take advantage of the benefits of online social media. It also has the potential to become a model for virtual case management as it helps build a community among homeless people and support service providers.

At Social Business Builders,
we work with brands & software companies to deliver increased revenue and decreased costs.
Our Motto? Learn. Share. Grow!

@DrNatalie L. Petouhoff
310-919-8467

Want to see how to get an ROI from Social Media? Check out these fun videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company

Here’s My book on How Businesses can Drive Sales on Facebook: Like My Stuff: How To Monetize Your Facebook Fans

Want to get more info on the business use of social media? Connect with me here:
Twitter:
 @drnatalie
LinkedIn: DrNataliePetouhoff
G+ : Google Plus posts
Facebook: https://www.facebook.com/natalie.petouhoff

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Register now for my online course: Digital Marketing Mastery!

This summer, I’ll be teaching an online course through UCLA titled “Digital Marketing Mastery.”

The course is intended for executives and professionals that want to go beyond the basics to learn how to apply social media to get concrete business results. The course puts students on the leadership path with strategies, tactical plans that lead to bottom-line success. This highly experiential program delivers the latest best practices to drive more revenue and save costs by incorporating social media into traditional business practices.

With this curriculum, attendees will learn practical steps, techniques and best practices geared towards integrating social media and digital programs within their businesses with higher monetizations of their investment.

There are no textbooks required, but you do have to register if you want to guarantee your spot in the class! You can register here: https://www.uclaextension.edu/pages/Course.aspx?reg=Z3248

We’ll be meeting 11 times in total, from July 1 – September 16 2013.

Need more information? Feel free to contact the Course Coordinator, Zalina Walton at (310) 825-4192 or at ZWalton@unex.ucla.edu.

I hope to “see” most of you there!

At Social Business Builders,
we work with brands & software companies to deliver increased revenue and decreased costs.
Our Motto? Learn. Share. Grow!

@DrNatalie L. Petouhoff
310-919-8467

Want to see how to get an ROI from Social Media? Check out these fun videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company

Here’s My book on How Businesses can Drive Sales on Facebook: Like My Stuff: How To Monetize Your Facebook Fans

Want to get more info on the business use of social media? Connect with me here:
Twitter:
 @drnatalie
LinkedIn: DrNataliePetouhoff
G+ : Google Plus posts
Facebook: https://www.facebook.com/natalie.petouhoff

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Guest Blog Post: Michele McConomy on Social Innovation & UCLA Social Business Course

Infographic on how Social Media are being used...

Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

I am very excited about Spigit coming to present. In part because of the two amazing women, Michele McConomy and Janice Ragar who will be attending and presenting. Educating people about social media / social business is new — especially at the university level. And I really appreciate every single one of my guest speakers and their willingness to take time out of their schedule to participate and contribute!

I also am excited about their content – they will showcase two cases studies on how social innovation has changed how Citibank‘s employees are working together to make a better company and how JCPenny’s has innovated change by participating with their customers. So we’ll get a look at not only external social collaboration and innovation, but also internal social collaboration!

Part of the course is about theory and strategy, but the other part is when students are wondering, “When I go back to work, how to I take the theory and the strategy and make it work in my own organization? What software do I need to make it scalable and affordable?” That’s why companies like Spigit have been invited to participate. I want students to walk away with actionable insights and wisdom. Thanks to Janice Ragar and Michele McConomy -the students are going to get a real treat. Here’s some videos from Spigit, if you want to get a sneak peak of the types of things the company does!

It’s my honor to have a guest blog post by Michele:

The promise of so much to so many in so short a time is essentially what social media has given to the world.  And this promise offers so much. By enabling us to think differently about how we approach not only conversations and connections, we have also been able to think differently about how we innovate. Being able to harness the ability to engage crowds to share ideas and perspective in a dynamic, collaborative environment is a real opportunity.  But how do you leverage social media to innovate?  Through the use of social media tools and platforms, the opportunity is to reach everyone, include everybody, and fundamentally convert these real conversations and dialogues into value for the organization.  Using social innovation technologies like the Spigit platform, organizations have been able to transform social dialogue and conversations into actionable ideas.

Innovation is constantly highlighted as a fundamental priority to every organization’s business, but the question still remains on how to do it and on how to do it right.  Many books have been written and processes born, but no matter how many books you read or processes you implement, there is no one-size-fits-all innovation prescription.  Creating opportunities through social media to generate conversations and to also derive value through idea generation is a real opportunity that is still in its infancy.   It is about generating engagement and value through social media to connect communities of employees, customers, and partners to drive innovation and increase productivity, while turning data and discussions into actionable intelligence. Companies are just starting to realize the true value in developing a social innovation capability within the organization, and now is the time to create that competitive advantage.

Social innovation, through the use of social media and social technologies, is really about creating a 21st century organization that engages crowds, drives value, and defines the brand through innovation.  Leveraging the power of Web 2.0 and enterprise social networking technology, the Spigit platform creates opportunities for people to share and collaborate on real issues and opportunities to participate in the process of innovation.  Being able to generate ideas that lead to new products and services is just one of the many benefits organizations experience when enabling social innovation inside and outside the enterprise.  Creating a program to enable the social innovation experience in the enterprise is where your competitive advantage starts. But where should you focus your efforts?  Here are 10 suggestions to get you started on your social innovation journey…

  1. Engage Everyone
  2. Create Options and Opportunities
  3. Recognize Uniquely Talented Individuals
  4. Create Perspective
  5. Make It a Fun Experience
  6. Know Where Your Best Ideas Come From
  7. Flatten Hierarchy
  8. Focus on Value-Driven Collaboration
  9. Make Everyone Feel Like a Superhero
  10. Take Action on Ideas

As you can see, it is about engagement and value.  Creating engagement is about enabling a holistic and exciting experience, not another task or check-the-box item.  Generating value is proving that through engagement, we have the ability to glean insights and ideas that will take the company further.  With the Spigit platform, we’ve been able to create an experience that not only is engaging for the person that’s participating, but also insightful for the organization. It is what we call the 360° experience. This 360° experience is about looking at all ways a person engages.  Understanding behaviors and motivators is the most important element in creating a truly engaging and valuable social experience. It also helps to accelerate and evolve the process of innovation within the enterprise.

Social media and social enterprise technologies have created a new way of approaching innovation. It’s not about implementing an overnight process, but it is about enabling organizations to fundamentally change the way they work over time to inspire creativity, to encourage participation and involvement, and to enable processes that will help to nurture and develop ideas from inception through to implementation.  Social media has created the opportunity to leverage the power of people in ways that accelerate, develop, and push conversations to actionable ideas.  Creating those new and exciting experiences to engage people is important to driving a social innovation program.   The real question is, how will you harness the power of your social media programs to create valuable opportunities for your company?

**************

Come join other luminaries at www.bjsbrewhouse.com April 27th after the first day of classes at the @UCLAEXTENSION course 

Thanks to @spigit @michelemcconomy @jrag2009 for sponsoring it!!

BJ’S RESTAURANT & BREWHOUSE
939 Broxton Avenue
Phone: 310.209.7475
*******
Learn. Share. Grow.
@drnatalie

Information about @DrNatalie:
Ebook: Social Media ROI Myths and Truths
YouTube Videos: On ROI of Social Media
White Papers: Social Media ROI
New Book on Facebook: Like My Stuff – How to Monetize Your Facebook Fans With Social Commerce & A Facebook Store

Let’s Connect here:
Twitter:
@drnatalie
LinkedIn: DrNataliePetouhoff
website/blog: www.drnatalienews.com/blog
G+ : Google Plus posts

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Visualize Your ROI: Resources to Present and Calculate Social Media ROI

• Are you a brand? Want to know the ROI of your social media initiative? Want to be able to justify your program and gain more executive buy-in? We boil up your social media initiative results into a simple, dynamically engaging digital dashboard.
• Are you a software company and want your customers to visualize, within a matter of seconds while on a demo, the business value of your solution and the ROI?  We provide not only an easy to use, online dashboard— it also seamlessly integrates with your CRM and marketing automation systems to track your pipeline and sales.
Here’s a short list of some of our clients:

We are partnering with VisualizeROI to provide the world’s most dynamic, visually engaging ROI capabilities in the industry! email us if to find out how we can help you visualize your ROI: doctorofchange@earthlink.net

In the mean time, if you are wondering how to calculate social media ROI, here are some resources to help you:

Video: How To Build a Business Case for Social Media

Video: How To Calculate the ROI of Social Media

Video: How Social Media Benefits the Whole Company

Ebook: ROI of Social Media: Myths, Truths & How To Measure

White paper: Calculating the ROI of Social Media

Webinar: Myths About Social Media ROI and How to Calculate The ROI

Learn. Share. Grow!
@drnatalie

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Part 2: Access Hollywood Uses Internet and Social Media for Celebrity News

This post is the next in a series about How Hollywood uses social media. I’ve written about how corporate America uses Twitter and social media for improving and transforming their business. Social Media and Celebrities go hand in hand.

As part of NBC’s News division, Access Hollywood, uses the same standards and practices of news reporting when using social media. Access Hollywood turned to digital communications around 5 years ago. They realized, being a syndicated show that airs at different times, in various time zones, that by the time the show airs on one coast, what was news on that coast may not be as relevant to another time zone. Turning to the Internet allowed them to become a more real-time reporting network.

About two years ago, Access Hollywood began incorporating social media in addition to using the Internet to make their storytelling more relevant. They realized that unless they became a real-time news reporting organization, they were not going to last. (Notice the Real-time theme here… maybe that’s why Beverly Macy had them speak at GravitySummit.com… her book is the Power of Real-Time Social Media Marketing…)

I taped this video while at GravitySummit.com listening to Jeremy Blacklow, from Access Hollywood talk about the use of Social Media.

They find that sometimes people will say things on Twitter that have nothing at all to do with the truth about a star. So they can’t always rely on Twitter for cutting-edge stories… So like any type of responsible reporting, they check with various sources before reporting on things. This may mean that they are not the first to report, but they find they would rather be right about what they are reporting, than first. And that gives viewers the true sense of credibility about what they are listening to.
Find out more about how Access Hollywood uses social media and digital communications by clicking on the video:

Learn. Share. Grow. @drnatalie

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