Keynote Speech at the AMA Presentation = Using Big Data to Drive Marketing ROI

Keynote Speech at the AMA Presentation = Using Big Data to Drive Marketing ROI

by | May 30, 2013 | Big Data, Dr. Natalie's Blog, ROI of Social Media, Social Analytics, Social Business and Social Media Case Studies, Social PR, Marketing and Advertising

As the Keynote speaker this morning at the MN AMA conference, I presented a case study of the top 15 cosmetic brands and the insights that can be gathered using big data analysis…Brands and agencies need to figure out how to tame B.I.G. Data to: Reduce Your...
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