by Dr. Natalie | Oct 7, 2015 | B2B Customer Success Management, Big Data, CEO, CFO, Chief Revenue Officer, CIO, CMO, CRM, Customer Experience, Customer Service, Customer Success Management, Dr. Natalie's Blog, Leadership, Marketing Optimization, Organizational Change Management
TweetCustomers, Value Chain and The Customer Experience Imperative Should the CMO oversee the whole customer experience? Today, the value chain in business has gone from products that became commodities to services that fuel anticipation of superb customer experiences...
by Dr. Natalie | May 21, 2015 | CMO, Conferences, Content Marketing, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog, Leadership, Marketing Optimization, Online Communities, Owned Communities, Social CRM, Social Innovation, Social Media & Digital Comm Education, Social Media Education, Social Media Gaming and Gamification, Social Networks
TweetLiNC features a lineup of leading global brands, top industry analysts, thought-leaders and business visionaries. You will be inspired by the best and brightest in business. There are workshops, certification & social strategy sessions with world-class,...
by Dr. Natalie | Nov 28, 2013 | Dr. Natalie's Blog
TweetProcess, strategy and research are all necessary ingredients to a successful business. However, the key to really selling a product and keeping employees engaged – or if you prefer to stick with the in-the-kitchen analogy of “making your dish crave-worthy” – is...
by Dr. Natalie | Sep 8, 2013 | Customer Experience, Customer Service, Dr. Natalie's Blog, ROI of Social Media
TweetWondering how to manage or interact with your customers? In session, we look at what does customer management look like and what is social media management. The comprehensive online summit was designed to seize how to take advantage of the valuable CRM...
by Dr. Natalie | Sep 7, 2013 | Customer Experience, Dr. Natalie's Blog, Leadership, ROI of Social Media, Social Innovation
TweetThis talk is about the ROI of Acknowledgement. Some might think that’s something that can’t be measured. In fact, there are many things that people claim can’t be measured. At the Spigit Innovation Summit I presented the idea that if employees...
