by Dr. Natalie | Feb 26, 2016 | CEO, Chief Revenue Officer, CMO, Content Marketing, Crossing the Chasm, Customer Experience, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Internet of Analytics, Internet of Things, IOT, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management, ROI of Marketing Analytics
What is Audience Studio? NBCUniversal wants to make it easier for advertisers to use data to target audiences more precisely across TV, digital and social media. The media company, owned by Comcast Corp. , is introducing a new division called Audience Studio, which is...
by Dr. Natalie | Feb 24, 2016 | Customer Experience, Customer Service, Dr. Natalie's Blog, Internet, ROI of Customer Care, ROI Of Customer Experience, ROI of Customer Service, ROI of Social Media, Social CRM, Social Media Monitoring, Social Mobile, Social Networks, Social PR, Marketing and Advertising, Social Selling
Old Marketing Funnel Days: In the days before social media, marketers would target key customers and go through an awareness, desire, interest and then action (buying) process; essentially the old marketing function. The marketer would start with a large number of...
by Dr. Natalie | Aug 13, 2015 | Customer Experience, Customer Service, Customer Success Management, Digital Marketing, Dr. Natalie's Blog, ROI of Social Media, Social Business and Social Media Case Studies, Social PR, Marketing and Advertising, SuperNova Awards, Twitter
Customer Service Has Changed There was a time when customers wrote a letter to customer service- ok that was a really long time ago. But not long ago, the phone was what a majority of people used to contact customer service. And then along comes social media. As the...
by Dr. Natalie | Aug 5, 2015 | Crossing the Chasm, Digital Disruption, Dr. Natalie's Blog
We Are Out of The Hype Cycle: Digital and Social Applications Must Solve Business Issues: I know when I first started to learn about social media and digital applications, I could see how they could change business. It made sense to me. I think because I am an early...
by Dr. Natalie | May 21, 2015 | B2B Customer Success Management, Content Marketing, Customer Experience, Customer Success Management, Dr. Natalie's Blog, Marketing Optimization, Online Communities, Organizational Change Management
What Is a “fully engaged customer”? That’s a very good question! Some of the answer depends on who you ask. Marketing has one opinion, Sales generally another and then Customer Service might see a fully engaged customer from a whole different point...
