by Dr. Natalie | Sep 7, 2013 | Customer Experience, Dr. Natalie's Blog, Leadership, ROI of Social Media, Social Innovation
This talk is about the ROI of Acknowledgement. Some might think that’s something that can’t be measured. In fact, there are many things that people claim can’t be measured. At the Spigit Innovation Summit I presented the idea that if employees and...
by Dr. Natalie | Jul 23, 2013 | Big Data, Events, ROI of Social Media
Join the NYC Tri-State TDWI Chapter on September 19th to find out. Register here. As social media has moved from marginal to mainstream, what are the behind-the-scenes implications, prerequisites and constraints imposed by this new social media world order? What are...
by Dr. Natalie | Jul 9, 2013 | Customer Experience, Dr. Natalie's Blog, Webinars
Space is limited. Reserve your Webinar seat now at: https://www4.gotomeeting.com/register/267308527 Date: Thursday, August 15, 2013 Time: 12:00 PM – 1:00 PM EDT Most companies started out in social media with a very tactical approach. They created a twitter...
by Dr. Natalie | May 30, 2013 | Big Data, Dr. Natalie's Blog, ROI of Social Media, Social Analytics, Social Business and Social Media Case Studies, Social PR, Marketing and Advertising
As the Keynote speaker this morning at the MN AMA conference, I presented a case study of the top 15 cosmetic brands and the insights that can be gathered using big data analysis…Brands and agencies need to figure out how to tame B.I.G. Data to: Reduce Your...
by Dr. Natalie | Apr 9, 2013 | Dr. Natalie's Blog
MediaPost released the results of the Chief Marketer 2012 Social Marketing Study, a survey of marketing professionals. While 76% of respondents are currently using social media as part of their marketing, they expressed several frustrations. SalesForce has pulled...