by Dr. Natalie | Aug 9, 2013 | Big Data, Dr. Natalie's Blog, Marketing Software, ROI of Social Media, Social Analytics
“What’s Engagement?” A thought provoking question marketers should ask themselves that not only instigates but also produces varied but comprehensive answers, perspectives, and insights regarding today’s best tactics of social media engagement. Here, through our free...
by Dr. Natalie | Apr 9, 2013 | Dr. Natalie's Blog
MediaPost released the results of the Chief Marketer 2012 Social Marketing Study, a survey of marketing professionals. While 76% of respondents are currently using social media as part of their marketing, they expressed several frustrations. SalesForce has pulled...