by Dr. Natalie | Jan 4, 2018 | Social Business and Social Media Case Studies, Social PR, Marketing and Advertising
Few years back, businesses had to seek the assistance of external agencies such as marketing and advertising research firms in order to promote the business. However, the increasing popularity of social media networks has changed the trend. Almost all the businesses...
by Dr. Natalie | Aug 5, 2015 | Crossing the Chasm, Digital Disruption, Dr. Natalie's Blog
We Are Out of The Hype Cycle: Digital and Social Applications Must Solve Business Issues: I know when I first started to learn about social media and digital applications, I could see how they could change business. It made sense to me. I think because I am an early...
by Dr. Natalie | May 21, 2015 | B2B Customer Success Management, Chief Revenue Officer, CMO, Conferences, Customer Experience, Customer Service, Customer Success Management, Digital Marketing, Dr. Natalie's Blog, Online Communities, Organizational Change Management
Social Customer Care Social Customer Care, simply put, has become an expectation amongst consumers. Social Customer Care is one of the most important aspects of the customer experience. Telling your community that you’re accessible on social channels delivers a...
by Dr. Natalie | May 22, 2014 | Big Data, CMO, Customer Experience, Customer Service, Dr. Natalie's Blog, Social Analytics, Social Media Monitoring, Social PR, Marketing and Advertising
Crimson Hexagon, is a provider of software for social intelligence is announcing a new app integration with HootSuite, a social relationship platform. The new integration powers social engagement for enterprises, allowing customers to gain valuable business insights...
by Dr. Natalie | Aug 9, 2013 | Big Data, Dr. Natalie's Blog, Marketing Software, ROI of Social Media, Social Analytics
“What’s Engagement?” A thought provoking question marketers should ask themselves that not only instigates but also produces varied but comprehensive answers, perspectives, and insights regarding today’s best tactics of social media engagement. Here, through our free...
