by Dr. Natalie | Jun 2, 2011 | Customer Service, Dr. Natalie's Blog, ROI of Social Media, Social CRM, Social PR, Marketing and Advertising
TweetOne of my favorite topics is talking about how social media is really changing business. Having looked at this topic for a number of years now I still surprised that more people aren’t familiar with building the business case for social media. Regardless of...
by Dr. Natalie | Nov 10, 2009 | Customer Service, Featured, ROI of Social Media, Social CRM
TweetIn this interview with Esteban, we look the necessity of analytics on social CRM. Pretty much you get what you measure. Esteban told me that his opinion on whether companies will truly become “social” depends upon their ability to collect, analyze and...
