by Dr. Natalie | Sep 16, 2015 | Big Data, Chief Revenue Officer, CIO, CMO, Crossing the Chasm, Customer Experience, Digital Disruption, Dr. Natalie's Blog
Connected World, Disconnected Data: The Answer? IOT Cloud The combination of mobile, social, sensor, wearable and cloud technologies has triggered a deluge of data. More than 90 percent of the world’s data has been generated over the last two years. And, with the...
by Dr. Natalie | Jun 15, 2015 | B2B Customer Success Management, CEO, CFO, Chief Revenue Officer, CIO, CMO, Customer Experience, Customer Service, Customer Success Management, Digital Disruption, Digital Marketing, Dr. Natalie's Blog, Leadership, Marketing Optimization, Mobile Commerce, Organizational Change Management, Social CRM
Is your brand following any of these best practices for customer experience management? Find out more at this webinar on 6 steps to superb customer experience management and here’s the research paper on best practices in customer experience management,...
by Dr. Natalie | Dec 14, 2013 | Customer Experience, Customer Service, Dr. Natalie's Blog
Thanks for checking back in, lives dive right back in to the final part of this study! 3. Get Credit for Delivering Great Experiences Social media isn’t just for fun anymore; it has evolved into a critical channel for customer outreach and customer feedback. Social...
by Dr. Natalie | Dec 1, 2013 | Customer Experience, Customer Service, Dr. Natalie's Blog
Welcome to Part 4 of this topic! I hope you’re finding it informative so far. 3. Deciding When (and When Not) to Take Action on Customer Feedback Almost all businesses collect feedback from their customers. The problem is that few incorporate that feedback into their...
by Dr. Natalie | Jul 4, 2013 | Big Data, Customer Experience, Dr. Natalie's Blog, Leadership, Marketing Software, Social Business and Social Media Case Studies
Historically brands were managed via brand guidelines that specified font, colors, icons, visual imagery, logos, and design—all of which were incorporated in the brand’s vision, mission, positioning and benefits. The brand “toolkit”—before social media— was about...
