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From The Field: Adobe Conference 2016: Data as a Disrupter Report

From The Field: Adobe Conference 2016: Data as a Disrupter Report

TweetData as a Disrupter: The Adobe Summit was fantastic. The opening keynotes gave us insight into some of the new products and innovations. What’s clear is that digital disruption means taking all the data that can be collected about customers, using that...
From The Field: Oracle CX Conference 2016 Report

From The Field: Oracle CX Conference 2016 Report

TweetWhat we saw at the conference was a full suite for customer experience. As point solutions turn to suites, Constellation Research predicts organizations that want to keep all the information about customers flowing in one place will most likely turn to platforms,...
Social and Digital Media Requires Brands to Become Publishers

Social and Digital Media Requires Brands to Become Publishers

TweetI think most brands, when they started in social and digital media didn’t realize the commitment they were heading into to be content creators or essentially publishers. But what the recent past has shown is that engaging customers in digital and social is...

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