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From the Field: Salesforce Unveils Marketing Cloud Lightening

From the Field: Salesforce Unveils Marketing Cloud Lightening

TweetCustomer Service is the New Marketing. As the lines between sales, service and marketing continue to blur, marketers are taking a leadership role in delivering a unified customer experience. Salesforce conducted a recent survey report, reporting that the majority...
From The Field: Adobe Conference 2016: Data as a Disrupter Report

From The Field: Adobe Conference 2016: Data as a Disrupter Report

TweetData as a Disrupter: The Adobe Summit was fantastic. The opening keynotes gave us insight into some of the new products and innovations. What’s clear is that digital disruption means taking all the data that can be collected about customers, using that...
From The Field: Oracle CX Conference 2016 Report

From The Field: Oracle CX Conference 2016 Report

TweetWhat we saw at the conference was a full suite for customer experience. As point solutions turn to suites, Constellation Research predicts organizations that want to keep all the information about customers flowing in one place will most likely turn to platforms,...

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