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The CMO is Dead: CMOs Use Big Data To Become Chief Revenue And Innovation Officers

The CMO is Dead: CMOs Use Big Data To Become Chief Revenue And Innovation Officers

TweetI know you’ve seen these types of dramatic headlines before: The CMO is dead. But in actuality, the roles in marketing, sales, and customer service that once governed how business “gets done” are shifting. This best practices report, Data-Driven Marketing...

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