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Five Gottcha’s To Lookout for When Leading Customer Experience

Five Gottcha’s To Lookout for When Leading Customer Experience

by Dr. Natalie | Oct 8, 2015 | B2B Customer Success Management, CMO, Crossing the Chasm, Customer Experience, Dr. Natalie's Blog, Organizational Change Management

The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks that come along with the rewards. It may mean, in some organizations, that you’ll have to start by wearing a flak jacket to repel those...
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