by Dr. Natalie | Oct 8, 2015 | B2B Customer Success Management, CMO, Crossing the Chasm, Customer Experience, Dr. Natalie's Blog, Organizational Change Management
The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks that come along with the rewards. It may mean, in some organizations, that you’ll have to start by wearing a flak jacket to repel those...
